📝 Professional Summary & Bio
Senior Sales and Commercial Operations Leader with 20+ years of progressive experience across wholesale, retail, key accounts, distribution, and consumer electronics/telecommunications in Egypt and Saudi Arabia. Currently responsible for commercial performance across 3 branches in North Upper Egypt, managing an annual portfolio of approximately EGP 750M and a 16-member sales organization through 3 direct-report sales leaders covering Mobile, Home Appliances, and Lighting. Experienced in P&L performance management, Route-to-Market (RTM), sales forecasting, target setting, key account development, credit and collections, inventory management, and distributor/dealer network growth. Consistently delivers approximately 105% of target, with 42% average growth across channels over the last 3 years.