Business Engagement Officer

Role PurposeTo support DWP’s business by managing relationship progression across key stages of the customer journey, from lead generation and business development support to ambassador acquisition, client onboarding, and ongoing customer success coordination.

The role is designed for a senior hands-on professional who can build trust, move opportunities forward, and ensure a strong and professional experience for prospects, ambassadors, and clients.Core Scope of the RoleThis role combines commercial relationship development with customer success execution.

The successful candidate will help generate and qualify opportunities, support partnership and business development conversations, expand the ambassador network, and ensure smooth onboarding and follow-up across the DWP certification journey.

Key Responsibilities1)

Lead Generation & Commercial SupportIdentify, qualify, and follow up on target leads across priority sectors, with focus on UAE and KSA.Support outreach to enterprise, government, semi-government, and strategic ecosystem stakeholders.Coordinate meetings, follow-ups, and presentation materials with Direct managerMaintain momentum across the pipeline by ensuring timely communication and next-step progression.Track prospect status, engagement history, and opportunity movement inside the CRM.2)

Business Development & Relationship ManagementBuild and nurture relationships with potential clients, partners, and strategic stakeholders.Help organize and manage the relationship flow from first contact to onboarding readiness.Contribute market feedback and customer insights to support business decision-making.3)

Ambassador Acquisition & EngagementSupport the identification, approach, and acquisition of qualified ambassadors aligned with DWP’s positioning.Coordinate outreach, follow-up, profile collection, and progression of ambassador conversations.Ensure a professional and engaging ambassador journey from first contact through onboarding and activation.Maintain ambassador pipeline visibility and status tracking.Coordinate internally on ambassador communication needs, scheduling, and follow-up actions.4)

Customer Onboarding & Success CoordinationCoordinate onboarding requirements, timelines, communication, and follow-ups across the certification lifecycle.Capture client feedback, friction points, and improvement opportunities, and report them internally.Help identify client success story opportunities, testimonials, and advocacy moments.5)

CRM, Reporting & Process DisciplineMaintain accurate CRM records across leads, ambassadors, and active clients.Track pipeline progress, onboarding progress, and follow-up actions.Prepare periodic updates on opportunity status, ambassador pipeline, onboarding completion, and client feedback.

Candidate ProfileBachelor’s degree in Business, Marketing, Communications, or related field.7–10 years of experience in customer success, business development, account management, partnerships, or a hybrid commercial role.Strong experience in B2B relationship management, preferably in GCC markets.Experience dealing with senior stakeholders and coordinating multi-stage relationship journeys.Familiarity with CRM tools and structured follow-up management.Strong English communication skills;

Arabic is a strong advantage.Experience in Software, Digital transformation, professional services, or B2B solutions is a mustKPIs / Success MeasuresQualified leads generated and progressedOpportunity-to-meeting conversion ratePipeline progression rateAmbassador acquisition numbersAmbassador onboarding completion rateClient onboarding completion within target timelineClient satisfaction / onboarding experience scoreCRM accuracy and reporting discipline