Content Lead (SMM)

Content Strategy & Planning:Develop and manage content plans for social media,Create content formats, series, and ideas aligned with our identity,Ensure consistency in tone, style, and visual direction.

Content Creation Direction:Work closely with:.

Brand Ambassador;.

Art Directors.Assistance in translating ideas into clear briefs for shoots and content production,Guide the overall look & feel of content.

Social Media Management:Manage posting, captions, and overall accounts activity,Monitor performance and adjust content accordingly,Maintain consistency and growth of the brand’s presence.

Trend & Culture Monitoring:Stay updated on:.

Local (Egypt) cultural context;.

Global creative direction;Quickly adapt relevant trends and local events to the brand.

Collaboration Support:Work with influencers and collaborators on content ideas,Help integrate partnerships into content naturally.

Personal qualities:Strong sense of aesthetics and visual taste,Creative thinker with a flow of ideas,Deep understanding of trends, culture, and social media behavior,Proactive, self-driven, and organized,Detail-oriented but able to think big picture,Curious and culturally aware (fashion, music, electronic parties, underground scenes),Comfortable working in a fast-moving, creative environment.

Technical skills:Experience managing Instagram, TikTok and YouTube accounts,Ability to plan and structure content calendars,Basic copywriting skills (captions, short form content),Understanding of engagement, reach, and content performance,Experience with basic editing tools (Canva, Figma, CapCut, etc.) is a plus,Ability to brief and guide content production (video/photo) is a plus.

Preferred skills (Nice to Have):Experience in fashion, creative agencies, entertainment or media,Strong personal or professional social media presence,Video editing or visual direction skills,Experience working with creators or influencers,Understanding of branding and storytelling,The ability to quickly identify and adapt to (rather than copy) trends in the appropriate style.