Creative Director

Position Overview

The Creative Director will be the guardian of the brand's visual identity and brand aesthetic across retail, e-commerce, digital channels, and campaigns.

The role blends premium fashion aesthetics with commercial viability.

It owns creative strategy and direction: turning brand and commercial briefs into campaign concepts, directing major productions, and setting the standard for content and design.

The Content & Creative Manager turns that direction into a production plan and delivered assets.

Key Responsibilities

●Brand Vision & Aesthetics:Define, evolve, and maintain the brand's visual identity across men, women, and kids lines, including brand assets and visual guidelines.

●Campaign Conceptualization:Lead 360-degree seasonal campaign concepts, including Spring/Summer, Autumn/Winter, Ramadan, Back-to-School, and sale periods, from the agreed brief through final creative approval.

●Production Direction:Lead the creative side of campaign films, shoots, and ATL work.

Brief and direct agencies, directors, producers, photographers, stylists, and editors; make informed decisions on casting, locations, sets, props, wardrobe, shot lists, and post-production.

●Content & Design Direction:Set the creative and editorial approach for campaign content.

Direct the Art Director on concepts, layouts, adaptations, corporate identity, and visual identity; review print, digital, motion, and social work for quality and consistency.

●Team Leadership:Direct and mentor the Art Director, designers, Content & Creative Manager, copywriters, creators, and external partners, with clear feedback and approval standards.

Develop the Art Director's understanding of shoots, video, and short-form motion alongside design execution.

●Offline Retail Alignment:Collaborate with Commercial and Visual Merchandising so store windows, displays, and point-of-sale materials reflect the campaign direction.

Commercial and VM own store execution.

●Digital & E-commerce Synergy:Partner with Growth & Digital and the current e-commerce owner so campaign assets work for website, paid media, social, and product storytelling without losing the brand idea.

●Vendor & Cost Discipline:Select and brief creative suppliers within the approved process, review estimates, and keep productions within the budgets approved by the Director of Marketing.