Digital Marketing Manager

The Head of Digital Marketing is primarily responsible for developing and executing digital marketing strategies to enhance brand awareness and drive sales through digital channels.

They lead efforts to optimize the online customer experience and increase brand engagement across various digital media.Strategic Planning: Developing comprehensive digital marketing strategies, including social media, PPC, email marketing, SEO/SEM, and content marketing.Campaign Management: Executing and monitoring digital campaigns to achieve key performance indicators (KPIs) such as traffic growth, conversion rate optimization (CRO), and revenue increases.Social Media Management: Overseeing and optimizing brand presence across social platforms and developing strategies to boost audience engagement.Data Analysis & Reporting: Analyzing data and providing periodic reports to evaluate campaign performance and offer actionable recommendations for improvement.Market Trends & Innovation: Researching emerging digital marketing trends and suggesting innovative applications to enhance overall marketing effectiveness.Cross-functional Collaboration: Partnering with creative, development, and sales teams to ensure alignment and integration across all marketing efforts.Budget Management: Managing the digital marketing budget to ensure efficient and effective allocation of resources.Market Research: Conducting market research, including competitor analysis and identifying new opportunities to strengthen the brand.Team Leadership: Recruiting, mentoring, and building a high-performance team of marketing professionals.

3-8 Years of experience