UCMAS Academy
Marketing & Brand Manager
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Job Description
- Develop and implement the company's overall marketing strategy.
- Conduct market research to understand customers, market trends, and opportunities.
- Analyze competitors, their products, pricing, positioning, communication, and marketing activities.
- Identify target customer segments and develop appropriate marketing approaches for each segment.
- Develop marketing plans aligned with the company's commercial and sales objectives.
- Build and develop theAlwan Tex brand identity and positioning.
- Establish brand guidelines and ensure consistency across all communication channels.
- Develop the company's brand image and market presence.
- Create initiatives to increaseBrand Awareness and Market Visibility.
- Develop and manage the company's social media strategy.
- Manage and grow social media presence across relevant platforms.
- Develop content calendars and creative campaigns.
- Create and coordinate engaging content including posts, videos, product presentations, and promotional materials.
- Manage digital advertising campaigns and monitor performance.
- Develop creative marketing campaigns and promotional concepts.
- Work on product presentations, catalogs, brochures, company profiles, and other marketing materials.
- Coordinate with designers, photographers, videographers, agencies, and other external suppliers when required.
- Ensure that all visual and written communication reflects the company's brand identity.
- Work closely with the Sales & Business Development team to generate leads and support sales growth.
- Develop marketing materials that support the sales team.
- Identify opportunities to promote specific products, fabric qualities, and collections.
- Measure marketing activities and their impact on lead generation and business development.
- Define and monitor Marketing KPIs.
- Analyze campaign performance and marketing ROI.
- Prepare regular marketing reports and recommendations for management.
- Continuously identify new and innovative ways to increase the company's market presence.
Requirements & Qualifications
- Bachelor's degree inMarketing, Business Administration, Communications, or a related field.
- 5+ years of marketing experience, with strong hands-on experience across multiple marketing functions.
- Experience inB2B marketingis highly preferred.
- Experience intextile, fabrics, cotton, manufacturing, fashion, or related industriesis an advantage.
- Strong knowledge ofDigital Marketing, Social Media, Branding, Content Marketing, and Advertising.
- Strong creative and strategic thinking.
- Excellent understanding of customer segmentation and market research.
- Ability to develop marketing content and creative concepts.
- Strong analytical skills and ability to measure campaign performance.
- Excellent communication and presentation skills.
- Good command of English.
- Strong knowledge of MS Office and relevant digital marketing tools
EGjobank Analysis
Quick Role Summary
Opportunity as "Marketing & Brand Manager" at Alwan Textile located in القاهرة on a Full-Time basis, suited for Fresh Graduate candidates, within Marketing & Sales. Key details from listing: • Develop and implement the company's overall marketing strategy. • Conduct market research to understand customers, market trends, and opportunities. •…
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- Tailor your CV headline to match "Marketing & Brand Manager" and feature measurable achievements in the top third of your resume.
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Readiness Checklist
- Updated CV in standard PDF format with a professional filename
- Skills aligned with the stated role requirements
- Availability for work in القاهرة or remote if specified
- Measurable achievement examples prepared for interview talking points
- Egyptian Job Bank candidate profile ready for application tracking
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