Marketing Communications Manager

The Marketing & Innovation Director leads all creative, branding, and marketing activities to strengthen the company’s brand identity, enhance customer engagement, analyze market trends, and ensure the successful execution of innovative campaigns across physical and digital channels.

Key ResponsibilitiesStrategic & Digital MarketingDevelop the overall marketing strategy and prepare seasonal plans and digital campaigns.Oversee trend analysis and monitor shifts in customer preferences.Manage new product development, ensuring alignment with market needs and brand identity.Lead product managers to align design, pricing, quality, and fashion trends with sales goals.Manage digital content, production, and storytelling to strengthen brand presence.Analyze campaign results and prepare performance reports with recommendations.Coordinate cross-functionally to ensure integrated messaging with operations and sales.Field ResponsibilitiesConduct field visits to branches to observe campaign effectiveness and customer behavior.Supervise the quality of in-store promotional materials and ensure brand alignment.Support in-store activation initiatives and collaborate with sales teams to boost campaign results.Track customer feedback and prepare insights for product evolution and future campaigns.

Bachelor’s degree in Marketing, Business Administration, Communications, Product Design, or related fields.Minimum 6 years of marketing leadership experience in retail or fashion.Proven experience in digital campaigns, consumer trend analysis, and market insights.Strong creative skills in visual and content marketing.Proficiency in digital advertising tools and performance analytics.