Marketing Insights & Strategy Analyst

Develop, manage, and optimize sales and rentals dashboards for all branches, providing real-time visibility on performance, trends, and targets.Prepare monthly, quarterly, and yearly forecasts for both sales and rentals, and analyze performance against targets (achieved vs forecasted).Identify lost project opportunities through dashboard insights and provide root cause analysis to guide strategic recovery.Conduct deep-dive competitor analysis, highlighting market position, pricing, competitive edge, and strategic differentiation.Provide clear, visually impactful, and executive-ready PowerPoint presentations and Excel reports, Power BI to communicate insights and recommendations.Analyze marketing ROI, generate actionable insights, and support decision-making for growth strategies.Track and report on SEO performance, visibility, and website ranking as part of competitor edge monitoring.Apply marketing frameworks (4Ps, SWOT) to recommend improvements in cost, quality, value proposition, or customer experience.Support the Marketing Manager in crafting strategic directions and aligning the department’s performance with company objectives.Stay current with the latest in AI tools, market intelligence platforms, and digital innovations that enhance data collection and reporting.

Bachelor’s degree in Business administration (Marketing Major).Strong command of English (written and spoken) is required.Fresh graduate to 2 years of experience in marketing analytics, business intelligence, or strategy.Advanced skills in Excel (dashboards, pivot tables, formulas), PowerPoint (professional-level visuals and presentations) and Power BI.Experience in using AI tools and SEO platforms.Strong understanding of B2B marketing, industrial sales cycles, and regional/international market dynamics.Analytical mindset with the ability to interpret complex data and extract key insights.Proactive, curious, and solutions-oriented with a passion for continuous improvement and competitive benchmarking.