UCMAS Academy
Marketing Manager – Growth & Performance Marketing
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Job Description
- Develop and execute marketing strategies for each program, audience, and geographical market.
- Create monthly and quarterly marketing plans with defined budgets, objectives, and performance targets.
- Research competitors, market trends, customer behavior, and growth opportunities.
- Develop compelling marketing messages, program positioning, promotional offers, and campaign concepts.
- Identify opportunities for influencer marketing, partnerships, new acquisition channels, and innovative campaigns.
- Lead social media, community management, design, video production, content creation, and paid media teams.
- Assign responsibilities, establish deadlines, evaluate performance, and ensure timely execution.
- Direct creative concepts, advertising materials, video campaigns, and social media content.
- Develop engaging, shareable, and high-impact content strategies to increase organic reach and viral potential.
- Maintain brand consistency and high creative standards across all marketing channels.
- Actively contribute creative ideas and oversee campaign execution from concept to launch.
- Oversee advertising strategies across Meta, Google, TikTok, and other relevant platforms.
- Generate qualified inbound leads while optimizing marketing budgets and acquisition costs.
- Build and improve marketing funnels, landing pages, lead forms, and conversion journeys.
- Analyze website traffic, visitor behavior, conversion rates, and funnel abandonment.
- Identify improvements to website content, headlines, copywriting, calls to action, and user experience.
- Conduct A/B testing of creatives, messaging, audiences, offers, and landing pages.
- Implement retargeting and lead-nurturing strategies to improve conversions.
- Monitor marketing performance and optimize campaigns based on measurable results.
- Track cost per lead, qualified leads, customer acquisition costs, conversion rates, ROAS, and marketing ROI.
- Analyze performance throughout the customer journey, from initial engagement to enrollment.
- Identify underperforming campaigns, creatives, and funnels and implement corrective actions.
- Allocate advertising budgets according to campaign performance and business priorities.
- Collaborate with sales and admissions teams to improve lead quality and conversion rates.
- Prepare weekly and monthly reports with actionable insights and recommendations.
- Develop initiatives to increase brand recognition, credibility, and audience engagement.
- Support the launch and expansion of educational programs across Egypt, Saudi Arabia, and other markets.
- Plan marketing campaigns for educational events, university partnerships, and student recruitment periods.
- Identify opportunities for PR, influencers, community engagement, and strategic collaborations.
- Qualified Lead Generation:Consistent growth in qualified inbound leads across all assigned programs.
- Customer Acquisition:Achievement of agreed acquisition targets within approved budgets.
- Conversion Optimization:Higher website and landing-page conversions, with reduced funnel abandonment.
- Campaign Performance:Continuous testing, optimization, and scaling of successful campaigns.
- Brand Growth:Increased visibility, organic reach, relevant audience growth, and engagement.
- Creative Performance:Consistent delivery of effective, engaging, and high-converting marketing content.
- Team Productivity:Timely delivery of marketing projects and achievement of departmental objectives.
- Sales Alignment:Improved lead quality, enrollment conversion, and coordination with sales teams.
- Marketing Accountability:Accurate reporting, clear performance insights, and measurable return on investment.
- Qualified inbound leads generated.
- Cost per lead (CPL) and cost per qualified lead.
- Customer acquisition cost (CAC).
- Website and landing-page conversion rates.
- Funnel abandonment and drop-off rates.
- Lead-to-enrollment conversion rates.
- Return on advertising spend (ROAS) and marketing ROI.
- Organic reach, engagement, and audience growth.
- Marketing-generated enrollments and attributed revenue.
- Commercial Ownership:Focuses on qualified leads, customer acquisition, conversions, and revenue contribution.
- Creative Leadership:Develops innovative campaigns, engaging content, and differentiated marketing concepts.
- Analytical Thinking:Identifies why campaigns or funnels underperform and implements practical solutions.
- Hands-On Execution:Directs specialists while actively reviewing campaign results and creative output.
- Leadership & Accountability:Establishes expectations, monitors results, and takes ownership of team performance.
- Growth Mindset:Continuously tests new ideas and scales successful marketing initiatives.
- Competitive salary based on experience.
- Performance-based incentives.
- Leadership responsibility across multiple educational programs and international markets.
- Opportunity to build and scale a growing marketing department.
- Professional development and career advancement opportunities.
- Updated CV highlighting marketing and management experience.
- Portfolio or examples of successful marketing campaigns.
- Measurable campaign achievements, including advertising budgets, leads generated, conversion rates, or acquisition results.
- Overview of previous team leadership responsibilities.
Requirements & Qualifications
- Minimum4–7 years of relevant experiencein digital marketing, growth marketing, or performance marketing.
- Proven experience managing marketing teams and coordinating multiple creative and digital specialists.
- Previous marketing experience in education, EdTech, universities, study abroad, or professional training is strongly preferred.
- Demonstrated success in generating qualified leads and improving digital conversion rates.
- Strong working knowledge of Meta Ads Manager, Google Ads, Google Analytics 4, and digital marketing performance tools.
- Good understanding of website conversion optimization, landing pages, tracking pixels, Google Tag Manager, and marketing analytics.
- Experience developing marketing funnels, conducting A/B testing, and interpreting user behavior data.
- Strong understanding of content strategy, social media growth, video marketing, and creative direction.
- Ability to develop original marketing concepts and translate ideas into effective campaigns.
- Strong analytical skills and the ability to make commercial decisions based on marketing performance.
- Excellent leadership, delegation, project management, and organizational skills.
- Ability to manage multiple programs, campaigns, and deadlines simultaneously.
- Excellent Arabic and English communication skills.
- Previous marketing experience targeting Saudi Arabia or other GCC markets is an advantage.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field is preferred.
EGjobank Analysis
Quick Role Summary
Opportunity as "Marketing Manager – Growth & Performance Marketing" at Canadian Education Council located in السادس من أكتوبر on a Internship basis, suited for Fresh Graduate candidates, within Marketing & Sales. Key details from listing: • Develop and execute marketing strategies for each program, audience, and geographical market. • Create monthly and quarterly marketing plans with defined…
The Egyptian Job Bank editorial team prepares curated overviews and actionable application guidance for every listing, preserving official employer details.
Application Tips
- Tailor your CV headline to match "Marketing Manager – Growth & Performance Marketing" and feature measurable achievements in the top third of your resume.
- Customize your cover note for السادس من أكتوبر: explain why this location and work arrangement suit your availability and how you add value to the team.
- Emphasize coursework, academic projects, adaptability, and proactive eagerness to learn.
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- After applying, monitor your status from your dashboard and stay prepared for an interview invitation.
Readiness Checklist
- Updated CV in standard PDF format with a professional filename
- Skills aligned with the stated role requirements
- Availability for work in السادس من أكتوبر or remote if specified
- Measurable achievement examples prepared for interview talking points
- Egyptian Job Bank candidate profile ready for application tracking
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