Media Buyer
Job Description
Media BuyerWe are seeking a performance-driven Media Buyer to plan, launch, manage, and optimize paid advertising campaigns across digital platforms.
The ideal candidate will be responsible for generating qualified leads, improving campaign performance, and maximizing return on advertising spend for multiple clients.
ResponsibilitiesPlan and execute advertising campaigns on Meta Ads (Facebook & Instagram).Manage and optimize campaigns to achieve client objectives.Conduct audience research and develop targeting strategies.Monitor campaign performance and analyze key metrics.Perform A/B testing on creatives, copy, audiences, and campaign structures.Collaborate with copywriters and designers to improve ad performance.Track conversions and ensure accurate campaign measurement.Prepare weekly and monthly performance reports.Identify opportunities to improve lead quality and campaign efficiency.Stay updated with advertising platform changes and industry best practices.
Required Qualifications1+ year of hands-on experience managing paid advertising campaigns.Strong experience with Meta Ads Manager.Good understanding of digital marketing funnels and customer journeys.Ability to analyze and optimize campaigns using performance data.Familiarity with tracking tools such as Meta Pixel and conversion tracking.Experience managing advertising budgets and performance targets.Strong analytical and problem-solving skills.Excellent communication and reporting abilities.Ability to manage multiple client accounts simultaneously.
Preferred QualificationsExperience with Google Ads and TikTok Ads.Previous agency or SMMA experience.Knowledge of CRM systems and lead management processes.Experience with landing pages and conversion rate optimization (CRO).
Job QualificationsTechnical CompetenciesCampaign Setup & StructureAudience Research & TargetingBudget Allocation & ScalingConversion Tracking & AttributionA/B Testing & ExperimentationPerformance Analysis & OptimizationMarketing Funnel UnderstandingReporting & Dashboard ManagementKey Metrics KnowledgeThe candidate should confidently understand and optimize for:CTR (Click-Through Rate)CPC (Cost Per Click)CPM (Cost Per Mille)CPA (Cost Per Acquisition)CPL (Cost Per Lead)ROAS (Return on Ad Spend)Conversion RateFrequencyCost per ResultSuccess ProfileA successful Media Buyer is someone who:Thinks analytically and acts decisively.Takes ownership of campaign results.Continuously tests and optimizes.Understands both creative performance and data analysis.Can clearly explain why a campaign succeeded or failed.Focuses on business outcomes, not just platform metrics.
Requirements & Qualifications
Required Qualifications1+ year of hands-on experience managing paid advertising campaigns.Strong experience with Meta Ads Manager.Good understanding of digital marketing funnels and customer journeys.Ability to analyze and optimize campaigns using performance data.Familiarity with tracking tools such as Meta Pixel and conversion tracking.Experience managing advertising budgets and performance targets.Strong analytical and problem-solving skills.Excellent communication and reporting abilities.Ability to manage multiple client accounts simultaneously.
Preferred QualificationsExperience with Google Ads and TikTok Ads.Previous agency or SMMA experience.Knowledge of CRM systems and lead management processes.Experience with landing pages and conversion rate optimization (CRO).
Job QualificationsTechnical CompetenciesCampaign Setup & StructureAudience Research & TargetingBudget Allocation & ScalingConversion Tracking & AttributionA/B Testing & ExperimentationPerformance Analysis & OptimizationMarketing Funnel UnderstandingReporting & Dashboard ManagementKey Metrics KnowledgeThe candidate should confidently understand and optimize for:CTR (Click-Through Rate)CPC (Cost Per Click)CPM (Cost Per Mille)CPA (Cost Per Acquisition)CPL (Cost Per Lead)ROAS (Return on Ad Spend)Conversion RateFrequencyCost per ResultSuccess ProfileA successful Media Buyer is someone who:Thinks analytically and acts decisively.Takes ownership of campaign results.Continuously tests and optimizes.Understands both creative performance and data analysis.Can clearly explain why a campaign succeeded or failed.Focuses on business outcomes, not just platform metrics.
Quick Role Summary
Opportunity as "Media Buyer" at Core Wave Agency located in riyadh on a Part-Time basis, suited for Senior Level candidates, within Tourism & Hospitality. Key details from listing: Media BuyerWe are seeking a performance-driven Media Buyer to plan, launch, manage, and optimize paid advertising campaigns across digital platforms. The ideal…
The Egyptian Job Bank editorial team prepares curated overviews and actionable application guidance for every listing, preserving official employer details.
Application Tips
- Tailor your CV headline to match "Media Buyer" and feature measurable achievements in the top third of your resume.
- Customize your cover note for riyadh: explain why this location and work arrangement suit your availability and how you add value to the team.
- Clarify your weekly schedule availability and showcase past relevant deliverables or client results.
- Demonstrate team leadership, budget stewardship, and tangible business KPIs — concrete numbers carry maximum weight.
- After applying, monitor your status from your dashboard and stay prepared for an interview invitation.
Readiness Checklist
- Updated CV in standard PDF format with a professional filename
- Skills aligned with the stated role requirements
- Availability for work in riyadh or remote if specified
- Measurable achievement examples prepared for interview talking points
- Egyptian Job Bank candidate profile ready for application tracking
