Performance Marketing Manager

Paid AcquisitionOwn end-to-end paid media strategy and execution (Meta, Google, TikTok, and relevant MENA channels)Build and manage campaigns across key segments (consumers, professionals, SMEs)Optimize app install, lead gen, and conversion campaigns for transactions, not just installsManage budgets and track CAC, ROAS, and LTV by cohortFunnel & Conversion OptimizationPartner with product to improve landing pages, onboarding, and first-transaction conversionDesign and run A/B tests across creatives, copy, landing pages, and offersAnalyze funnel drop-offs and implement data-driven improvementsTracking & AnalyticsOwn attribution setup (AppsFlyer/Adjust/Branch, Meta Pixel, Google Tag) and conversion trackingBuild and maintain performance dashboards; report on spend, CAC, transactions, and GMV contributionEnsure data accuracy and proactively flag inconsistenciesCreative & MessagingLead creative direction for paid campaigns (video, static, carousel) with internal teams/agenciesRun structured creative testing and build a reusable playbookAdapt messaging to MENA audiences across Arabic and English

Fintech / payments / digital wallet experience is required — applications without this will not be considered3–6 years in performance marketing (consumer apps, e-commerce, or on-demand preferred)Proven ownership of paid campaigns at scale (Meta, Google;

TikTok is a plus)Strong in attribution & tracking (AppsFlyer, Adjust, Branch, Meta Pixel, GTM)Data-driven — owns CAC, ROAS, LTV; proficient in Excel/Sheets + basic SQL/BI (Looker/Tableau)Experience in MENA / GCC marketsAble to operate end-to-end: strategy, execution, testing, and reportingNice to have:Startup / early-stage growth experienceSuper-app or multi-service platform exposureArabic proficiencyWhatsApp Business / social commerce experience