SEO Specialist

A German Trading Company is looking to hire an SEO Specialist to be responsible for developing optimized web content.

The SEO Specialist responsibilities include working closely with the marketing team to achieve SEO objectives, measuring the success of SEO and ROI, and assisting with the maintenance of the website's architecture to ensure user-friendliness.He/She should have strong copywriting and analytical skills, knowledge of coding techniques, and a commitment to constantly improving on key skills.

Ultimately, an SEO Executive should have outstanding knowledge of SEO, passion for the industry and time management skills

Responsibilities:Optimizing copy and landing pages for search engine optimizationPerforming ongoing keyword research including discovery and expansion of keyword opportunitiesResearching and implementing content recommendations for organic SEO successReviewing and analyzing client sites for areas that can be improved and optimizedPreparing detailed strategy reportsWork with the development team to ensure SEO best practices are properly implemented on newly developed codeWork with editorial and marketing teams to drive SEO in content creation and content programmingRecommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaignsTrack, report, and analyze website analytics and PPC initiatives and campaignsManage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.Optimize copy and landing pages for search engine marketingPerform ongoing keyword discovery, expansion and optimizationResearch and implement search engine optimization recommendationsResearch and analyze competitor advertising linksDevelop and implement link building strategy

General Requirements:Excellent English Language is a Must, German Second language is a plus.Experience in working with different departments in different countriesCommerce/Marketing/Business Admin graduate.GUC, and AUC graduates are most welcome to apply.Max. age is 35 years.Total years of Experience from 1 to 3 years max.Proficient in using MS applications, particularly Word & Excel.Key Requirements:Prior experience in Content Marketing, Content Growth, and SEOWorking knowledge of HTML, CSS, and JavaScript development and constraintsKnowledge of ranking factors and search engine algorithmsUp-to-date with the latest trends and best practices in SEO and SEM Outstanding.Ability to think creatively, and strategically, and identify and resolve problemsExcellent verbal and written communication skillsAbility to work within a team and independentlyFamiliarization with Google Analytics.Experience with website optimization toolsStrong organizational, time management, and analytical skills