Social Media Specialist

Job Title: Social Media SpecialistLocation: Cairo, Egypt (Office-Based)We are hiring a Social Media Specialist to join a leading diversified group with operations across Manufacturing, Beverages, FMCG, Chips, and other business sectors.

The ideal candidate will be responsible for managing the company's social media presence, creating engaging content, and executing digital campaigns that strengthen brand awareness and customer engagement.

Key ResponsibilitiesDevelop, implement, and manage social media strategies across multiple brands and business sectors.Create, schedule, and publish engaging content across Facebook, Instagram, LinkedIn, TikTok, YouTube, and other relevant platforms.Monitor social media channels, respond to comments and messages, and foster online community engagement.Plan and execute social media campaigns aligned with marketing objectives.Collaborate with the marketing, design, and content teams to produce high-quality digital content.Track, analyze, and report on campaign performance using analytics tools, providing insights and recommendations.Stay updated on the latest social media trends, platform updates, and competitor activities.Coordinate with external agencies, influencers, and content creators when required.

RequirementsBachelor's degree in Marketing, Communications, Business Administration, or a related field.2–5 years of experience in social media management, preferably within FMCG, Manufacturing, Food & Beverage, or a multi-brand environment.Strong understanding of major social media platforms, content creation, and digital marketing best practices.Experience with social media management and analytics tools.Excellent copywriting and communication skills in English and Arabic.Creative mindset with strong organizational and time management skills.Experience managing paid social media campaigns is an advantage.