Social Media Specialist

Develop and execute social media strategies aligned with the company’s marketing objectives.Plan monthly content calendars across all platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).Identify opportunities to increase brand awareness, engagement, and audience growth.Create, edit, and publish engaging content including posts, captions, stories, and short-form videos.Coordinate with the design team to produce high-quality visual content.Ensure all content reflects the brand’s voice, tone, and visual identity.Monitor social media accounts and respond to comments, messages, and inquiries promptly.Engage with followers to build strong online communities and improve customer relationships.Manage customer feedback and escalate issues when needed.Track social media performance using analytics tools.Prepare weekly or monthly reports on engagement, reach, follower growth, and campaign performance.Provide recommendations to improve results.Assist in managing paid social media campaigns.Monitor ad performance and optimize campaigns for better results.Coordinate with the marketing team on promotional campaigns and product launches.

Bachelor’s degree in Marketing, Communications, Media, or a related field.Experience: 2–4 years of experience managing professional social media accounts.Technical Skills: Deep understanding of platform algorithms (TikTok, Instagram, LinkedIn, Facebook, etc.)Stay up to date with social media trends, platform updates, and competitor activity.Suggest creative ideas and campaigns to increase brand visibility and engagement.Work closely with marketing, design, and sales teams to support campaigns.Ensure social media activities align with overall marketing initiatives.