UCMAS Academy
Sr. Manager Digital Marketing
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Job Description
- Develop a Group-wide digital marketing strategy and channel architecture that covers corporate, sector, and project brands, with clear objectives, audiences, roles, and governance for each platform.
- Translate annual business and marketing priorities into quarterly digital plans, media budgets, campaign calendars and measurable funnel targets.
- Lead paid media planning and optimization across search, social, display, video, professional platforms and relevant programmatic channels, with disciplined audience, placement and brand-safety controls.
- Build audience segmentation and full-funnel journeys for corporate, customer, guest, patient, student, tenant, partner or community audiences, as relevant to each business.
- Own digital lead-generation and conversion programs, including landing pages, inquiry flows, booking paths, call-to-action design, lead routing and service-level follow-up with operational teams.
- Oversee corporate and portfolio websites, search visibility, content hygiene, UX recommendations, conversion-rate optimization and performance of priority digital destinations.
- Develop CRM, email, SMS, WhatsApp and remarketing programs that improve database growth, lifecycle communication, retention and cross-channel consistency while respecting consent and data governance.
- Establish accurate measurement infrastructure using analytics, tag management, pixels, UTMs, dashboards and agreed attribution logic; resolve tracking gaps before campaigns launch.
- Partner with Integrated Marketing, PR and Creative Design to build channel-specific content calendars and ensure every asset is optimized for its audience, format, objective and placement.
- Run structured testing across audiences, messages, formats, landing pages and bids; convert learning into documented optimization actions and future campaign standards.
- Govern access, ownership, security and continuity for all social, advertising, analytics, website and platform accounts, maintaining an updated digital asset register.
- Manage digital agencies, media partners and technology vendors, including briefs, service levels, budgets, invoicing validation, quality assurance and performance reviews.
- Monitor online conversations and community-management trends, escalating reputational issues to PR while ensuring routine customer enquiries are routed to the responsible teams.
- Produce concise weekly and monthly dashboards that connect channel performance with business outcomes and recommend budget shifts based on evidence.
Requirements & Qualifications
CORE DELIVERABLES
- Annual digital strategy and channel governance framework
- Quarterly paid-media plans and budget phasing
- Audience and funnel maps by priority business
- Campaign tracking, UTM and attribution framework
- Website, landing-page and conversion roadmap
- CRM and lifecycle communication plan
- Weekly optimization and monthly performance dashboards
- Digital account, access and asset register
QUALIFICATIONS & EXPERIENCE
EDUCATION
Bachelor’s degree in Marketing, Business, Digital Media, Communications, Data/Analytics or a related discipline.
Relevant platform certifications are preferred.
EXPERIENCE
8–12 years in digital marketing, media or growth, including at least 3 years leading multi-channel performance, teams and/or agencies.
PORTFOLIO EXPOSURE
Proven experience managing multiple brands, locations or business models.
Experience in diversified groups, hospitality, retail, healthcare, education, services, mobility or F&B is advantageous.
PLATFORMS & TOOLS
Strong command of Google Ads, Meta platforms, LinkedIn Campaign Manager, TikTok or equivalent relevant platforms, GA4, Google Tag Manager, Search Console and dashboarding tools such as Looker Studio or Power BI.
GROWTH CAPABILITY
Demonstrated ability to improve lead quality, conversion, cost efficiency and customer journeys—not only reach and engagement.
LANGUAGES
Fluent Arabic and English, with the ability to evaluate copy, targeting logic and user journeys in both languages.
EGjobank Analysis
Quick Role Summary
Opportunity as "Sr. Manager Digital Marketing" at Maxim Investment Group located in القاهرة on a Full-Time basis, suited for Fresh Graduate candidates, within Marketing & Sales. Key details from listing: • Develop a Group-wide digital marketing strategy and channel architecture that covers corporate, sector, and project brands, with clear objectives, audiences,…
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