Brand Marketing Manager

Brand Marketing ManagerDepartment: MarketingLocation: Obour City, Egypt (On-site)Employment Type: Full-TimeWorking Days: Saturday – ThursdayAbout the RoleRAXEIRA Beauty is looking for a highly motivated and strategic Brand Manager to lead the growth and positioning of our brand across digital, medical, e-commerce, retail, and activation channels.

The ideal candidate will be responsible for developing and executing integrated marketing strategies, managing brand communications, overseeing creative execution, driving product launches, leading influencer and medical marketing initiatives, and ensuring a consistent customer experience across all touchpoints.

This role requires a commercially driven leader who can collaborate crossfunctionally to strengthen brand awareness, accelerate business growth, and maximize sales performance.

Qualifications Bachelor's degree in Pharmacies , Marketing, Business Administration, or a related field.

Minimum 5 years of experience in Brand Management, preferably in Beauty, Cosmetics, FMCG, Healthcare, or E-commerce.

Proven experience managing digital marketing campaigns and brand development.

Experience with influencer marketing, product launches, and integrated marketing campaigns.

Strong understanding of e-commerce platforms including *Shopify, Amazon, Noon,

and Jumia

.

Experience managing creative teams and external agencies.

Excellent analytical, leadership, communication, and project management skills.

• Strong commercial mindset with the ability to translate brand strategy into business growth.

Key Responsibilities1- Brand Strategy & MarketingDevelop and execute annual, quarterly, and monthly brand and marketing strategies.Strengthen and maintain RAXEIRA's brand identity, positioning, and communication across all channels.Plan and manage product launches, promotional campaigns, and seasonal marketing activities.Analyze market trends, competitors, customer insights, and campaign performance to optimize business growth.Coordinate marketing initiatives across all departments to ensure consistent brand execution2- Digital Marketing & Influencer ManagementLead digital marketing initiatives across Meta, TikTok, Google, and other digital platforms.Manage influencer partnerships, UGC creators, campaign planning, content direction, and performance evaluation.Develop creative marketing concepts, campaign hooks, and sales-driven content strategies.Collaborate with the Media Buying and Content teams to maximize ROAS and campaign performance.Improve customer engagement, conversion rates, and overall digital brand presence.3-Creative & Brand Assets ManagementSupervise the Graphic Design and Creative teams.Review and approve creative assets for social media, paid advertising, website, packaging, and printed materials.

Ensure brand consistency across all online and offline communication.Oversee the production of brochures, catalogs, event branding, POSM, and promotional materials.Support creative direction during product photoshoots and video productions when required.4-E-Commerce & Marketplace ManagementOversee the brand presence across Shopify, Amazon, Noon, Jumia, and other online marketplaces.Ensure product listings, descriptions, pricing, images, banners, and promotional content are optimized and up to date.Coordinate product launches and promotional campaigns across all ecommerce platforms.Monitor platform performance, sales, conversion rates, customer reviews, and merchandising opportunities.Work closely with Operations and Customer Service teams to improve the overall online shopping experience.5- Medical Marketing & Field DevelopmentBuild, manage, and develop the Medical Representatives team.Strengthen relationships with dermatologists, clinics, pharmacies, and healthcare professionals.Monitor field activities, KPIs, sales performance, and reporting.Plan educational and product awareness programs targeting medical professionals.Align medical marketing activities with overall business and brand objectives.6-Brand Activation & Offline MarketingPlan and execute brand activation campaigns, exhibitions, bazaars, pharmacy activations, and promotional events.Coordinate with agencies, promoters, suppliers, and event organizers.Deliver premium customer experiences that increase brand awareness and sales.Monitor activation performance, ROI, and customer engagement.7-Product Development & Business GrowthParticipate in new product planning, positioning, pricing, and launch strategies.Collaborate with R&D, Sales, and Operations to identify market opportunities.Support packaging development and product innovation.Identify opportunities to expand the product portfolio and grow the business.8-Leadership & Performance ManagementLead and mentor the Marketing, Creative, PR, and Medical Marketing teams.Set department KPIs and monitor overall marketing performance.Prepare regular reports on campaign performance, budgets, ROI, and business growth.Ensure projects are delivered on time, within budget, and aligned with company objectives.Continuously improve internal processes and cross-functional collaboration.