Digital Marketing Specialist

Manage and optimize Meta (Facebook & Instagram) and Google Ads campaigns.Plan and execute lead generation campaigns to drive qualified customer inquiries.Manage and support social media marketing activities across different platforms.Promote the company website and mobile applications to increase traffic, engagement, and conversions.Develop and implement content marketing strategies aligned with business objectives.Monitor, analyze, and optimize campaign performance to maximize ROI.Prepare regular performance reports and provide actionable insights and recommendations.Conduct market research and competitor analysis to identify new growth opportunities.Collaborate with the design, content, and sales teams to ensure successful campaign execution.

Proven experience in Digital Marketing, preferably within the Travel, Tourism, Hospitality, OTA, Airline, or E-commerce sectors.Strong hands-on experience with Meta Ads Manager and Google Ads.Knowledge of Google Analytics and performance tracking tools.Experience in lead generation and conversion-focused campaigns.Good understanding of social media marketing, and content marketing.Strong analytical and reporting skills.Excellent communication and organizational skills.