DIGITAL MARKETING STRATEGIST

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Renewable Energy Pros is hiring a B2B Digital Marketing Strategist to plan digital marketing strategies, manage paid campaigns, and approve content direction before publishing.The role is responsible for turning client goals into clear marketing plans, running paid ads, reviewing performance, and making sure every content piece supports the agreed strategy.

Key ResponsibilitiesStrategy & PlanningCreate digital marketing strategies based on goals, audience, market, and competition.Define the marketing funnel, key messages, content lines, and channel roles.Define KPIs for each strategy, campaign, and channel.Set campaign objectives, target audiences, budgets, and expected outcomes.Estimate expected campaign results based on each assigned budget.Build monthly marketing directions for content, ads, SEO, and landing pages when needed.Translate client business goals into clear digital actions.Media Buying & CopywritingPlan and manage paid campaigns across LinkedIn, Youtube, Meta, Google, or other relevant platforms.Set campaign structure, targeting, budgets, placements, and bidding strategy.Launch, monitor, and optimize campaigns based on performance.Test audiences, creatives, messages, offers, and landing pages.Track campaign results and decide what to scale, pause, or change.Control media spend and make sure it supports the client’s objectives.Content Direction & ApprovalSet the strategic direction for content calendars and campaign ideas.Review content pieces before publishing.Approve, reject, or request edits on content based on strategy alignment.Make sure visuals, captions, hooks, and calls-to-action support the campaign goal.Perform copywriting tasks to ensure quality and adherence to strategy.Ensure content is not posted unless it fits the approved direction.Performance ReviewReview campaign, content, SEO, and website performance when relevant.Identify weak points in targeting, messaging, content, offers, or landing pages.Prepare clear recommendations based on data.Adjust strategy based on actual performance, not assumptions.Report what worked, what failed, and what should happen next.Team CollaborationBrief graphic designers, social media specialists, SEO specialists, and developers when needed.Work with Account Managers to understand client requirements and feedback.Join client or internal meetings when strategic input is needed.Make sure execution teams understand the strategy before starting work.Keep marketing activities aligned across content, ads, SEO, and website touchpoints.

Required Experience3-8 years of experience in digital marketing.Strong hands-on experience in media buying.Proven experience managing paid campaigns with real budgets.Experience creating marketing strategies, campaign plans, and content directions.Experience reviewing content and giving clear strategic feedback.Agency experience is preferred.Required SkillsVery strong media buying skills.Strong understanding of LinkedIn, Youtube and Google Ads.Good understanding of LinkedIn Ads, TikTok Ads, and other paid platforms.Strong understanding of digital funnels.Strong content judgment.Strong analytical thinking.Ability to read reports and make decisions from data.Ability to brief creative and technical teams clearly.Good understanding of SEO, landing pages, and website conversion basics.Strong written and verbal communication skills.