Marketing Executive

To lead and execute IEI's marketing strategy by strengthening the company's brand positioning, generating qualified business opportunities, and expanding its presence across industrial markets.The role is responsible for developing integrated marketing initiatives that support business growth, increase customer engagement, enhance corporate visibility, and contribute directly to revenue generation.Working closely with Senior Management, the Marketing Executive will play a strategic role in driving marketing excellence, digital transformation, lead generation, and corporate communications while supporting IEI's long-term expansion plans.

Key ResponsibilitiesStrategic Marketing

• Develop and execute the company's annual marketing strategy and quarterly (Q1–Q4) marketing plans aligned with business objectives and growth targets.
• Present marketing strategies, campaign plans, and budgets to Senior Management for review and approval.
• Identify new markets, customer segments, and business opportunities that support the company's expansion strategy.
• Recommend innovative marketing initiatives that enhance IEI's competitive position within the industrial and engineering sectors.
• Support strategic planning and corporate growth initiatives.Lead Generation & Business Growth
• Own the company's lead generation strategy across all online and offline marketing channels.
• Generate qualified business opportunities through SEO, the corporate website, Google Ads, LinkedIn, Meta platforms, email marketing, exhibitions, referrals, and targeted digital campaigns.
• Develop lead generation funnels that maximize Marketing Qualified Leads (MQLs).
• Qualify marketing leads before transferring them to the Sales Team through the CRM system.
• Collaborate with Sales to improve lead quality, conversion rates, customer acquisition, and revenue growth.Digital Marketing & Website Management
• Manage and continuously improve the company's website to maximize visibility, user experience, and lead generation.
• Develop SEO strategies to improve search engine rankings and organic traffic.
• Plan, execute, monitor, and optimize digital marketing campaigns across multiple channels.
• Manage LinkedIn marketing initiatives targeting consultants, contractors, EPC companies, factories, and industrial decision-makers.
• Optimize campaign performance and maximize Return on Marketing Investment (ROMI).Social Media & Content Strategy
• Develop the quarterly (Q1–Q4) social media strategy and annual content calendar.
• Create high-quality content showcasing IEI's projects, engineering capabilities, manufacturing excellence, and customer success stories.
• Maintain brand consistency across all communication channels.
• Monitor audience engagement and optimize social media performance through data-driven insights.Product Marketing & Corporate Branding
• Develop marketing strategies for the company's industrial products and engineering solutions.
• Prepare Company Profiles, Product Catalogs, Technical Brochures, Corporate Presentations, Case Studies, Success Stories, Sales Kits, and Email Marketing Campaigns.
• Support product launches and new service introductions.
• Strengthen IEI's corporate identity and market positioning across local and international markets.
• Ensure all marketing materials reflect the company's engineering excellence and competitive advantages.CRM & Marketing Automation
• Manage and maintain the company's CRM database.
• Develop lead nurturing workflows and marketing automation campaigns.
• Track customer journeys from initial engagement to sales conversion.
• Improve marketing-to-sales handover processes and conversion efficiency.
• Maintain accurate customer and prospect databases.Market Intelligence
• Monitor industrial market trends, customer behavior, competitor activities, and emerging business opportunities.
• Conduct market research and prepare strategic recommendations for Senior Management.
• Build and maintain databases of consultants, contractors, project owners, industrial manufacturers, and strategic partners.
• Support business decisions with market intelligence and performance analysis.Events & Corporate Communications
• Plan and organize the company's participation in exhibitions, conferences, seminars, customer events, and networking activities.
• Coordinate booth design, suppliers, promotional materials, logistics, and event execution.
• Supervise photography and video production to support corporate marketing activities.
• Coordinate with external agencies, photographers, printers, designers, media partners, and marketing suppliers.Marketing Analytics & Performance
• Monitor and analyze marketing KPIs including MQLs, SQLs, CPL, CAC, Website Traffic, Organic Search Performance, Campaign ROI, ROMI, Lead Conversion Rate, and Social Media Performance.
• Prepare monthly executive reports and present performance insights to Senior Management.
• Recommend continuous improvements based on data and market performance.Budget Management
• Develop and manage the annual marketing budget.
• Monitor expenditures and ensure effective allocation of marketing resources.
• Evaluate marketing investments and maximize return on budget.Employer Branding
• Support HR initiatives to strengthen IEI's employer brand.
• Promote the company's culture, achievements, and career opportunities across digital platforms.
• Position IEI as a preferred employer within the industrial and engineering sectors.Strategic Initiatives
• Participate in corporate transformation and digital transformation projects.
• Support business expansion and new product development initiatives.
• Recommend innovative marketing ideas that create measurable business value.
• Work directly with Senior Management on strategic marketing decisions and long-term business growth initiatives.

EducationBachelor's Degree in Marketing, Business Administration, Mass Communication, or any related field.Experience3–7 years of experience in one or more of the following:

• Industrial Marketing
• B2B Marketing
• Corporate Branding
• Digital Marketing
• Marketing Communications
• Market DevelopmentSkills
• Strong strategic and commercial mindset.
• Excellent marketing planning and campaign management skills.
• Outstanding communication, presentation, and copywriting abilities.
• Excellent English language proficiency (written and spoken).
• Strong analytical and reporting skills.
• Experience with CRM systems and marketing automation tools.
• Proficiency in Google Analytics, SEO, Google Ads, Meta Ads, and LinkedIn Marketing.
• Ability to manage multiple projects simultaneously.
• Self-motivated, innovative, and results-oriented.

Preferred Qualifications

• Experience within industrial manufacturing, engineering, heavy industries, boilers, thermal systems, or industrial equipment.
• Experience marketing technical products and engineering solutions.
• Existing network with consultants, contractors, EPC companies, industrial manufacturers, and project owners.
• Experience organizing industrial exhibitions and corporate events.Why Join IEI?
• Work directly with Senior Management and contribute to strategic business decisions.
• Play a key role in shaping the marketing strategy of one of Egypt's leading industrial boiler manufacturers.
• Lead high-impact marketing initiatives that directly influence business growth and market expansion.
• Gain exposure to major industrial projects, strategic partnerships, and executive-level decision-making.
• Enjoy continuous professional development, career advancement, and the opportunity to build a world-class industrial brand.About the RoleThis is not a traditional Marketing Executive position.The successful candidate will work closely with Senior Management to lead strategic marketing initiatives, strengthen IEI's corporate brand, drive lead generation, support business expansion, and position the company among the region's leading manufacturers of industrial boilers and engineering solutions.We are looking for an ambitious, business-oriented marketing professional who is passionate about industrial marketing, brand development, and creating measurable business impact.If you are ready to build, lead, and grow—not just execute marketing activities—we would love to hear from you.

EducationBachelor's Degree in Marketing, Business Administration, Mass Communication, or any related field.Experience3–7 years of experience in one or more of the following:

• Industrial Marketing
• B2B Marketing
• Corporate Branding
• Digital Marketing
• Marketing Communications
• Market DevelopmentSkills
• Strong strategic and commercial mindset.
• Excellent marketing planning and campaign management skills.
• Outstanding communication, presentation, and copywriting abilities.
• Excellent English language proficiency (written and spoken).
• Strong analytical and reporting skills.
• Experience with CRM systems and marketing automation tools.
• Proficiency in Google Analytics, SEO, Google Ads, Meta Ads, and LinkedIn Marketing.
• Ability to manage multiple projects simultaneously.
• Self-motivated, innovative, and results-oriented.

Preferred Qualifications

• Experience within industrial manufacturing, engineering, heavy industries, boilers, thermal systems, or industrial equipment.
• Experience marketing technical products and engineering solutions.
• Existing network with consultants, contractors, EPC companies, industrial manufacturers, and project owners.
• Experience organizing industrial exhibitions and corporate events.Why Join IEI?
• Work directly with Senior Management and contribute to strategic business decisions.
• Play a key role in shaping the marketing strategy of one of Egypt's leading industrial boiler manufacturers.
• Lead high-impact marketing initiatives that directly influence business growth and market expansion.
• Gain exposure to major industrial projects, strategic partnerships, and executive-level decision-making.
• Enjoy continuous professional development, career advancement, and the opportunity to build a world-class industrial brand.About the RoleThis is not a traditional Marketing Executive position.The successful candidate will work closely with Senior Management to lead strategic marketing initiatives, strengthen IEI's corporate brand, drive lead generation, support business expansion, and position the company among the region's leading manufacturers of industrial boilers and engineering solutions.We are looking for an ambitious, business-oriented marketing professional who is passionate about industrial marketing, brand development, and creating measurable business impact.If you are ready to build, lead, and grow—not just execute marketing activities—we would love to hear from you.