Marketing Lead

We are looking for a proactive and strategic Marketing Manager to establish and lead Turuq's marketing function.

The role will be responsible for developing the company's marketing strategy, managing external marketing partners, strengthening brand awareness, generating qualified B2B leads, and supportingbusiness growth across our logistics and fulfillment services

Key ResponsibilitiesDevelop and execute Turuq’s overall marketing strategy aligned with business objectives, including defining target audiences, positioning, marketing priorities, and growth opportunities.Plan, manage, and optimize integrated marketing campaigns across digital and offline channels, including LinkedIn, Google Ads, Meta, email marketing, events, and other relevant platforms.Identify, evaluate, and manage relationships with external marketing agencies, freelancers, and creative partners to ensure effective execution and alignment with business goals.Lead meetings with marketing agencies to define campaign objectives, strategies, budgets, timelines, deliverables, and performance expectations.Monitor and analyze marketing campaign performance, KPIs, and ROI using analytics tools, and provide actionable recommendations to improve results.Develop data-driven marketing strategies based on customer insights, market trends, campaign performance, and competitor analysis.Drive B2B lead generation initiatives to attract e-commerce businesses, brands, and potential partners, supporting business growth objectives.Collaborate closely with leadership and commercial teams to align marketing activities with company growth plans.Build and maintain Turuq’s brand identity and ensure consistency across all marketing channels and customer touchpoints.Oversee the development of marketing content and materials, including website content, company profiles, presentations, brochures, social media content, and promotional assets.Manage Turuq’s presence across relevant social media platforms by developing content strategies and monitoring audience engagement.Conduct market research and competitor analysis to identify industry trends, customer needs, and new growth opportunities.Coordinate participation in exhibitions, conferences, and industry events to increase brand visibility and build business relationships.Manage the marketing budget, ensuring effective resource allocation and measurable business impact.Track marketing ROI and provide regular reports on lead generation, conversion rates, audience growth, and campaign performance.Monitor industry trends, market developments, and competitor activities.Collaborate closely with sales, operations, customer service, and leadership teams to support business objectives.Support vehicle launches, promotional campaigns, strategic partnerships, and industry events.

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.Minimum 5 years of experience in Marketing.Minimum 2 years of experience in a senior, managerial, or leadership marketing role.Experience in Logistics, Supply Chain, E-commerce, Technology ,SaaS, or related industries is highly preferred.Proven experience developing and executing integrated marketing campaigns.Experience managing agencies, freelancers, and outsourced creative teams.Strong understanding of digital marketing, lead generation, customer acquisition, and brand management.Hands-on experience with Meta Ads Manager, Google Ads, and Google Analytics.Experience using CRM systems, marketing automation platforms, and social media management tools.Strong analytical skills with the ability to interpret marketing data and optimize performance.Experience tracking KPIs, measuring campaign effectiveness, and reporting on marketing ROI.Excellent project management and organizational skills.Strong communication, presentation, and stakeholder management skills.Ability to manage multiple projects, vendors, and deadlines simultaneously.Professional certifications such as Google Analytics, Google Ads, Meta Media Buying, HubSpot Marketing, PMP, or CAPM are considered a plus.Proficiency in English and Arabic is preferred.