Marketing Specialist

ZYNTRA Digital Solutions is seeking a creative and results-driven Marketing Specialist to join our growing team.

The ideal candidate will be responsible for planning, executing, and optimizing marketing campaigns that increase brand awareness, generate qualified leads, and support business growth.

Key Responsibilities: Develop and implement marketing strategies aligned with company objectives.

Plan and manage digital marketing campaigns across multiple channels.

Create and coordinate marketing content for websites, social media, email campaigns, and promotional materials.

Conduct market research and competitor analysis to identify opportunities and trends.

Manage and optimize lead generation activities.

Monitor campaign performance and prepare detailed reports and recommendations.

Collaborate with sales, design, and development teams to ensure marketing objectives are achieved.

Support branding initiatives and maintain brand consistency across all channels.

Analyze marketing data and KPIs to improve campaign effectiveness and ROI.

Stay updated with the latest digital marketing trends, tools, and best practices.Why Join ZYNTRA?

Professional and collaborative work environment.

Opportunity to work on diverse projects across multiple industries.

Career growth and development opportunities.

Competitive salary and performance-based incentives.

Exposure to innovative digital solutions and technologies.

Bachelor's degree in Marketing, Business Administration, Commerce, Mass Communication, or a related field. 2–7 years of proven experience in Marketing, Digital Marketing, or a similar role.

Strong understanding of digital marketing channels and marketing strategies.

Experience with Meta Ads Manager (Facebook & Instagram Ads).

Experience with Google Ads and Google Analytics.

Good understanding of SEO and content marketing principles.

Experience in lead generation and campaign management.

Strong analytical skills with the ability to interpret data and generate actionable insights.

Excellent communication, presentation, and interpersonal skills.

Strong organizational and project management abilities.

Ability to work under pressure and manage multiple projects simultaneously.

Proficiency in Microsoft Office, especially Excel and PowerPoint.

Good command of English (written and spoken).

Preferred Qualifications Experience working in a Digital Marketing Agency or Software House.

Professional certifications in Digital Marketing, Google Ads, Google Analytics, or Meta Advertising.Experience with CRM systems and marketing automation tools.

Knowledge of branding and performance marketing.

Creative mindset with strong problem-solving skills.