Marketing Specialist

Job SummaryThe Marketing Specialist will drive strategic growth by analyzing the market landscape, optimizing pricing strategies, and managing external agency relationships.

Key ResponsibilitiesCompetitive Analysis: Continuously monitor and analyze competitors' product offerings, marketing campaigns, strengths, and weaknesses to identify new market opportunities.Pricing Analysis: Analyze industry pricing trends, evaluate profit margins, and recommend strategic pricing structures to maximize revenue and competitiveness.Agency & Vendor Management: Act as the main point of contact for external creative, PR, or performance marketing agencies; ensure deliverables align with brand guidelines and deadlines.Campaign Strategy & Development: Collaborate on the creation, execution, and tracking of 360-degree marketing campaigns (both digital and traditional).Brand Performance Tracking: Monitor KPIs for ongoing marketing initiatives, providing regular reports and actionable management insights.Cross-Functional Collaboration: Partner with the sales and product teams to align marketing efforts with business goals and launch timelines.

Bachelor’s degree in Marketing is required.2–4 years of relevant marketing experience.Experience in market research, competitor analysis, pricing analysis, campaign management, and agency coordination.Strong analytical, reporting, presentation, and communication skills.Good knowledge of digital and traditional marketing channels.Proficiency in Microsoft Office, especially Excel and PowerPoint.Ability to manage multiple projects, priorities, and deadlines.Experience in the F&B, Bakery, Pastries, Speciality Coffee, Retail, or Hospitality industry is highly preferred.