Marketing Specialist

• Act as the main contact person with the external marketing agency.
• Coordinate marketing plans, campaigns, content calendars, and deliverables.
• Brief the agency on company requirements, services, projects, and priorities.
• Review and follow up on agency deliverables to ensure quality and timely completion.
• Coordinate revisions and approvals between management and the agency.
• Monitor agency performance and ensure activities are aligned with company objectives.
• Track marketing activities, deadlines, and deliverables.
• Manage and coordinate the company’s daily marketing requirements.
• Support the development of marketing campaigns and promotional activities.
• Prepare marketing materials, presentations, company profiles, brochures, flyers, and other promotional content.
• Coordinate updates to the company website and social media platforms.
• Ensure consistent use of company branding across all marketing materials.
• Maintain an organized library of company photos, videos, logos, presentations, and marketing assets.
• Coordinate the company’s social media content with the marketing agency.
• Develop ideas for posts, campaigns, employee stories, project highlights, and company updates.
• Collect information and content from operations, HR, business development, and management teams.
• Identify opportunities to showcase company projects, services, employees, achievements, and client success stories.
• Monitor engagement and basic social media performance and recommend improvements.
• Plan and coordinate professional photo and video shoots for company projects, facilities, employees, equipment, and services.
• Coordinate with photographers, videography, and the marketing agency.
• Prepare shoot schedules, locations, requirements, and shot lists.
• Ensure suitable content is captured for social media, website, company profiles, proposals, and presentations.
• Maintain and organize the company’s visual content library.
• Coordinate the company’s activities in exhibitions, conferences, industry events, and client events.
• Support event planning, branding, promotional materials, invitations, giveaways, and logistics.
• Coordinate with suppliers, event organizers, agencies, and internal teams.
• Help ensure the company is professionally represented at events.
• Explore opportunities for sponsorships, industry networking, and corporate events.
• Continuously identify new and creative marketing opportunities for the company.
• Research industry trends, competitors, and potential marketing channels.
• Suggest campaigns and activities to increase brand awareness and generate business opportunities.
• Develop ideas for client engagement, corporate branding, digital marketing, and industry visibility.
• Identify opportunities to promote the company’s projects, services, technology, sustainability initiatives, and operational achievements.

8.

Reporting & Budget Monitoring

• Maintain a marketing activity calendar and track ongoing initiatives.
• Prepare basic monthly marketing activity reports.
• Track campaign performance and key marketing metrics.
• Monitor marketing expenses and coordinate with management regarding budgets.
• Provide recommendations based on marketing results and market feedback.