Senior Digital Marketing

Winvestor is Hiring a Senior Digital Marketing SpecialistLocation: New CairoFull-time

Job SummaryWe are looking for a data-driven and creative Senior Digital Marketing Specialist to lead and optimize our online marketing efforts.

You will be responsible for driving user acquisition, engagement, and retention across all digital channels, ensuring strong brand presence and measurable growth.

Key Responsibilities :Develop and execute comprehensive digital marketing strategies aligned with business goalsManage paid media campaigns across platforms including Google Ads Meta LinkedIn and othersOptimize SEO and SEM performance to increase organic traffic and rankingsAnalyze campaign performance using tools such as Google Analytics and provide actionable insightsLead A/B testing initiatives to improve conversion ratesOversee content strategy across website email and social media channelsCollaborate with product design and sales teams to enhance user experience and funnel performanceManage marketing budgets and ensure ROI optimizationStay updated with the latest digital marketing trends tools and best practices

Requirements :Bachelor’s degree in Marketing Business or related field4–7+ years of experience in digital marketingProven experience managing multi-channel campaignsStrong knowledge of SEO SEM PPC and social media marketingProficiency in tools such as Google Analytics Google Ads Meta Ads Manager and CRM platformsExperience with marketing automation tools is a plusStrong analytical skills with the ability to interpret data and make decisionsExcellent communication and project management skillsBenefits :Competitive salary packageBonusesMedical insuranceSocial InsuranceGood environment