Senior Marketing Specialist

Develop and implement comprehensive marketing strategies to promote our products and brand.Conduct market research to identify new opportunities, customer needs, and emerging trends.Coordinate and execute digital marketing campaigns across various platforms, including social media, email, and search engines.Collaborate with the sales and product teams to create compelling marketing materials and product presentations.Analyze campaign performance metrics and prepare detailed reports to measure ROI and optimize future initiatives.Manage and update content on the company’s website and social media channels to ensure consistent brand messaging.Organize and participate in industry events, trade shows, and exhibitions to enhance brand visibility.Assist in the development of promotional materials, including brochures, catalogs, and advertisements.Monitor competitor activities and provide insights to maintain a competitive edge in the market.Support the execution of public relations activities and maintain relationships with media and industry partners.

Bachelor’s degree in marketing, Business Administration, or a related field.More than 3 years of proven experience in a marketing role, preferably within Food and Beverage sectors.Ability to analyze data and translate insights into actionable strategiesStrong understanding of digital marketing tools and techniques.Proficiency in Microsoft Office Excel, Power BI. and marketing software (e.g., CRM, email marketing platforms).Experience in content creation and social media management.Strong organizational and project management skills.Ability to work independently and collaboratively in a fast-paced environment.Creative thinker with attention to detail.