Senior Media Buyer

Campaign Strategy & Execution: Plan, build, and optimize multi-channel performance marketing campaigns targeting mid-market and enterprise B2B audiences.Budget Management: Manage and allocate monthly paid media budgets to maximize ROI, target pipeline, and SQLs (Sales Qualified Leads).Channel Optimization: Continuously test and scale campaigns across LinkedIn Ads, Google Search/Display, Capterra/G2, YouTube, and Meta.Account-Based Marketing (ABM): Partner with Sales and Demand Gen to run targeted ABM campaigns aimed at high-value enterprise accounts.Ad Copy & Creative Collaboration: Work alongside content creators and design teams to build compelling ad creatives, landing pages, and lead magnets (whitepapers, webinars, demo requests).Analytics & Attribution: Track, analyze, and report on key campaign metrics (ROAS, CAC, CPL, pipeline attribution) using tools like Google Analytics, HubSpot/Salesforce, and BI dashboards.A/B Testing: Conduct aggressive A/B testing on ad creative, copy, audience targeting, and landing page conversion flows.

Experience: 6+ years of hands-on media buying experience, with at least 2+ years specifically in B2B SaaS, enterprise software, or ERP solutions.Platform Expertise: Advanced proficiency with LinkedIn Campaign Manager, Google Ads (Search, Display, Video), and Retargeting networks.

Experience with B2B review platforms (G2, Capterra) is a strong plus.Funnel Mastery: Deep understanding of long B2B sales cycles, multi-touch attribution models, and lead nurturing flows.Data-Driven Mindset: Excellent analytical skills; comfortable deriving actionable insights from complex datasets and CRM data (Salesforce, HubSpot, or similar).MarTech Savvy: Familiarity with ABM tools, tag management (GTM), UTM tracking frameworks, and conversion rate optimization (CRO) best practices.Familiarity with search engine marketing (SEM), Search Engine Optimization (SEO), Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO) for enterprise IT keywords.Experience targeting specific verticals (Manufacturing, Logistics, Finance, Supply Chain).Understanding of marketing automation platforms.