Social Media Specialist

Core Responsibilities

1.

Content Planning & Strategy

• Develop monthly/weekly content calendars aligned with brand goals
• Define content pillars and posting schedules for each platform
• Align social media plans with campaigns, launches, and promotions

2.

Content Creation & Publishing

• Create or coordinate creation of posts (images, videos, reels, stories, carousels)
• Write engaging captions, CTAs, and hashtags
• Ensure content follows brand tone of voice and visual guidelines
• Publish content on platforms like Instagram, Facebook, LinkedIn, TikTok, X

3.

Community Management

• Respond to comments, DMs, and mentions in a timely, professional way
• Engage with followers to build relationships and loyalty
• Monitor conversations and manage basic customer inquiries

4.

Performance Tracking & Reporting

• Track KPIs (reach, engagement, growth, clicks, conversions)
• Prepare weekly/monthly performance reports
• Analyze what works and optimize content accordingly

5.

Trend & Platform Monitoring

• Stay updated on platform updates, algorithms, and trends
• Suggest new content ideas, formats, and trending sounds/topics
• Monitor competitors and industry benchmarks

6.

Collaboration & Coordination

• Work with designers, videographers, content creators, and marketing teams
• Coordinate with influencers or partners when needed
• Support paid media team with content for ads (if applicable)

7.

Brand & Crisis Management

• Maintain consistent brand image and messaging
• Flag negative feedback or crises and escalate when necessary

Bachelor’s degree in Marketing, Business, Media, or related field1–3 years of experience in social media managementHands-on experience managing business accounts on Instagram, Facebook, LinkedIn, TikTok, …Proven ability to build content plans and monthly calendarsExperience creating and supervising content production (posts, reels, videos)Experience analyzing performance and preparing reports with insights and actions