Social Media Specialist

Job Title: Social Media SpecialistLocation: Mohandessin, GizaEmployment Type: Full-timeCompany: Hala CareerJob OverviewWe are looking for a creative and detail-oriented Social Media Specialist to manage our social media platforms, create engaging content, and help grow our online presence.

The ideal candidate should have strong communication skills, creative thinking, and experience in content creation and social media management.

Key ResponsibilitiesManage and maintain company social media accounts (Instagram, Facebook, LinkedIn, TikTok, etc.)Create and schedule engaging content (posts, stories, reels, captions)Develop monthly content calendarsRespond to messages, comments, and customer inquiriesMonitor social media trends and competitor activitiesCollaborate on marketing campaigns and promotionsTrack performance metrics and prepare monthly reportsCoordinate with designers and photographers when neededAssist in paid advertising campaigns (preferred)

Requirements1–3 years of experience in social media managementStrong English writing skillsExperience with content planning and scheduling toolsBasic knowledge of design tools (e.g.

Canva, Adobe Express)Creative mindset and attention to detailGood communication and organizational skillsExperience in photography/content creation is a plusPreferred SkillsFamiliarity with Meta Business SuiteBasic understanding of social media adsAbility to analyze insights and improve performance