Social Media Specialist

Role DescriptionThis is a full-time remote role for a Social Media Content Creator at Foochia.

In this role, you will plan, create, and publish engaging content for platforms such as Instagram, TikTok, X, LinkedIn, and Facebook, aligned with Foochia’s brand voice and goals.

You will manage the social media content calendar, coordinate post scheduling, and adapt content formats (image, video, stories, reels, and short-form video) for each channel.

You will actively monitor comments, messages, and community interactions, escalating issues when needed and helping nurture an inclusive, positive online community.

You will track content performance using analytics tools, report on key metrics, and use insights to optimize future campaigns in collaboration with marketing and design partners.

Hiring ProcessShortlisted candidates will be required to complete a practical assessment covering:Content ideation and creativityCarousel creationInstagram post creationYouTube optimizationTwitter/X thread writingShort-form video conceptsContent strategy and planningSocial media analysis and recommendationsPlatform knowledge and trend awarenessQuick wins and growth opportunities for the brand ⚠️ Please note: The practical assessment must be completed independently.

The use of ChatGPT or any AI-generated tools/content during the assessment will result in immediate disqualification and the submission will not be considered.

2–5 years of experience in Social Media Content Creation, Content Marketing, or Digital MediaStrong understanding of Instagram, TikTok, YouTube, X (Twitter), Facebook, and SnapchatPreferred previous experience in Media, Entertainment, TV, OTT, Digital Publishing, or related industriesExperience creating content for celebrity, entertainment, lifestyle, or news-focused brands is a plus

QualificationsProven experience in social media content creation, including planning, scripting, shooting, and editing short-form and long-form content for major platforms.Strong writing and storytelling skills with the ability to adapt tone and style for different audiences and channels.Proficiency with creative tools such as Canva, Adobe Creative Cloud, or similar design and video-editing software.Familiarity with social media analytics tools and basic understanding of KPIs such as reach, engagement, click-through rate, and conversion.Ability to manage a content calendar, prioritize multiple projects, and meet deadlines in a fast-paced remote environment.Comfort engaging with online communities, responding to comments and messages, and representing the brand in a professional and inclusive way.Basic understanding of digital marketing concepts, including audience targeting, brand positioning, and campaign optimization.Curiosity about social media trends, emerging formats, and platform best practices, with a willingness to test and learn.Strong communication and collaboration skills, with the ability to work effectively across distributed, cross-functional teams.Relevant experience in content creation, marketing, communications, or a related field; a degree or formal training is welcome but not required with strong demonstrated work.Technical SkillsStrong understanding of social media algorithms and audience behaviorExperience creating short-form content for Reels, TikTok, and YouTube ShortsUnderstanding of YouTube best practices including:TitlesThumbnailsCTR (Click-Through Rate)Retention RateWatch TimeSEOStrong copywriting, storytelling, and hook-writing skillsAbility to identify trends and convert them into engaging contentExperience using Canva, Adobe Creative Suite, CapCut, or similar creative toolsUnderstanding of platform analytics and reportingFamiliarity with social media management tools such as Emplifi, Meta Business Suite, Hootsuite, or similar platforms Soft SkillsCreative and trend-driven mindsetStrong communication and collaboration skillsAbility to work in a fast-paced environmentStrong attention to detailExcellent time management and organizational skillsProactive problem-solving attitudeAbility to work independently and manage multiple priorities Language RequirementsStrong Arabic communication skillsGood English communication skills