Brand Manager

Develop and execute comprehensive brand strategies to enhance market presence and drive growth for assigned dairy product lines.Lead cross-functional teams in the planning and implementation of marketing campaigns, ensuring alignment with overall business objectives.Analyze market trends, consumer insights, and competitive landscape to identify opportunities for brand positioning and differentiation.Manage the brand’s annual marketing budget, ensuring optimal allocation of resources and effective ROI on promotional activities.Collaborate with product development, sales, and retail teams to launch new products and support existing product portfolios.Oversee the creation and execution of advertising, digital, and in-store promotional materials in line with brand guidelines.Monitor and report on brand performance metrics, adjusting strategies as needed to achieve key performance indicators.Build and maintain strong relationships with external agencies, suppliers, and key stakeholders to ensure cohesive brand messaging.Champion the brand’s values and vision internally and externally, acting as a brand ambassador at industry events and trade shows.Ensure all brand communications comply with regulatory standards and reflect the company’s commitment to quality and integrity.

Bachelor’s degree in Marketing, Business Administration, or a related field.Minimum of 4 years and up to 7 years of experience in brand management, preferably within the FMCG or dairy industry.A key requirement is that the applicant has previously worked for companies specializing in dairy products and fresh juices.The age range for applying for the job is from 28 years old to a maximum of 40 years old.Proven track record of developing and executing successful brand strategies and marketing campaigns.Strong analytical skills with the ability to interpret market data and consumer insights.Excellent project management and organizational abilities, with experience leading cross-functional teams.Exceptional communication and interpersonal skills, both written and verbal.Demonstrated ability to manage budgets and deliver projects within set timelines.Creative thinker with a passion for innovation and continuous improvement.Experience working in an office-based environment with a collaborative team culture.Ability to adapt to a fast-paced, dynamic market landscape.