MY WAY

Brand Manager (FMCG - Food & Home Care)

MY WAY
📍 العبور Full-Time 💼 Senior Level (6-8 yrs) 🕐 57m ago
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📋 0 applicants

Job Description

  • Combine strong marketing strategy withsolid sales acumento design, execute, and evaluate lucrative Trade Deals and promotional schemes across Modern Trade, Hypermarkets, and Key Accounts for both 5 Mins and Maderra.
  • Develop an annual integrated Trade & Brand Marketing Calendar, ensuring all campaigns align with commercial sales targets and peak seasonal demands.
  • Rigorously analyze promo ROI, sell-in/sell-out data, and trade spending efficiency to optimize margins and profitability.
  • Actively structure, manage, and trackBusiness Development Agreements (BDAs)and retail contracts with major hypermarket chains and key accounts.
  • Ensure strict contractual compliance regarding listing fees, premium shelf space allocation (Share of Shelf
  • SOS), secondary displays (gondola heads, islands), and rebate structures.
  • Collaborate closely with Sales Leaders and Finance teams to reconcile trade investments, commercial settlements, and vendor accounts.
  • Lead end-to-end BTL Brand Activations, including live in-store tasting stations (for 5 Mins), product demonstration booths (for Maderra), wet/dry sampling, and exhibitions.
  • Manage third-party event agencies, field activation teams, and promoters to ensure maximum shopper engagement and brand trial.
  • Design, produce, and deploy high-converting Point of Sale Materials (POSM) and promotional displays that drive impulse purchases.
  • Direct and manage the external agency handling third-party Merchandiser networks across all hypermarket and retail outlets nationwide.
  • Define clear KPIs, route plans, coverage targets, and Planogram compliance rules for field teams.
  • Conduct frequent market audits to verify stock availability, planogram adherence, display compliance, and competitive shelf positioning.
  • Manage the full product lifecycle for5 MinsandMaderra, leading strategic initiatives for new product launches, line extensions, and product delisting based on margin and gap analysis.
  • Build solid commercial business cases (market potential, pricing strategy, margin analysis, and sales projections) for all new product proposals.
  • Partner cross-functionally with R&D, Quality, Procurement, and Supply Chain from initial sample testing and raw material selection to artwork finalization and launch readiness.
  • Work hand-in-hand with the Sales Team to identify channel-specific growth opportunities, address stock availability issues, and adapt strategies to field realities.
  • Conduct continuous competitive benchmarking regarding trade margin structures, pricing, promotional offers, and shelf presence.
  • Ensure unified brand messaging across trade promotions, POSM, digital marketing, packaging, and e-commerce platforms.
  • Lead and mentor a team of Brand Specialists, setting clear KPIs, driving performance evaluations, and selecting top talent through technical interviews.
  • Prepare comprehensive monthly, quarterly, and annual brand performance reports for the Marketing Director, detailing commercial growth, ROI, campaign performance, and strategic opportunities.

Requirements & Qualifications

  • Education:Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Experience:5–7 yearsof experience within theFMCG industry.(Dual experience in both Food & Home Care/Detergent categories is highly preferred).
  • Track Record in Deals & BDAs:Demonstrated success in structuring Trade Deals, negotiating BDAs, and managing retail contracts with major Modern Trade/Hypermarket chains in Egypt.
  • Commercial / Sales Background:Must possess strong sales literacy, a commercial mindset, and direct experience working closely with or within Sales/Trade channels.
  • Activation Expertise:Proven hands-on experience in executing large-scale BTL activations (in-store sampling, tasting activations, exhibitions, dynamic POSM execution).
  • Agency Management:Strong experience managing external outsourcing agencies, merchandising networks, and activation vendors.
  • Analytical Skills:Advanced proficiency in Microsoft Excel (Pivot tables, financial modeling, ROI calculations) and data analysis for measuring trade spend efficiency and brand P&L.
  • Leadership & Soft Skills:Exceptional negotiation, leadership, decision-making, and cross-functional stakeholder management skills.
EGjobank Analysis

Quick Role Summary

Opportunity as "Brand Manager (FMCG - Food & Home Care)" at MY WAY located in العبور on a Full-Time basis, suited for Senior Level candidates, within Marketing & Sales. Key details from listing: • Combine strong marketing strategy withsolid sales acumento design, execute, and evaluate lucrative Trade Deals and promotional schemes across Modern Trade,…

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