Ideal Standard International Egypt
Commercial Manager
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Job Description
- Develop and execute comprehensive commercial and sales strategies to expand market share and achieve revenue targets.
- Design and optimize the Route-to-Market (RTM) strategies, identifying the most effective distribution channels (Wholesale, Retail, and Key Accounts).
- Lead the commercial launch of new SKUs, ensuring rapid market penetration and sustainable distribution.
- Formulate dynamic pricing strategies and profit margins, factoring in raw material cost fluctuations (e.g., sugar, glucose) to maintain competitiveness.
- Manage the annual commercial budget, trade discounts, and bonus structures to maximize Return on Investment (ROI) and maintain profitability.
- Lead manpower planning and allocation for the sales sector across different geographical territories and branches.
- Design and implement competitive commission and incentive schemes that drive high performance.
- Establish clear KPIs and conduct regular competency-based performance appraisals for the sales team, addressing skill gaps through coaching.
- Plan and execute effective trade marketing campaigns and promotions to enhance product visibility and stock turnover.
- Build, negotiate, and maintain long-term strategic relationships with mega-distributors, exclusive agents, and modern trade accounts.
- Monitor daily and weekly sales reports, conducting variance analysis to ensure target achievement.
- Track competitors’ activities, pricing changes, and market trends, providing proactive recommendations to top management
Requirements & Qualifications
- Bachelor's degree in Business Administration, Marketing, or a related field (MBA is a plus).
- 7-10 yearsof progressive sales and commercial management experience within theFMCG industry.
- Previous experience in theConfectionery/Sweets/Biscuitssector is highly preferred.
- Proven track record in organizational structuring for sales departments and manpower allocation.
- Exceptional analytical skills with the ability to manage P&L, pricing strategies, and trade marketing budgets.
- Strong negotiation, leadership, and decision-making skills.
- Deep knowledge of the Egyptian market dynamics and distribution networks.
EGjobank Analysis
Quick Role Summary
Opportunity as "Commercial Manager" at شركة رائدة located in العاشر من رمضان on a Full-Time basis, suited for Fresh Graduate candidates, within Marketing & Sales. Key details from listing: • Develop and execute comprehensive commercial and sales strategies to expand market share and achieve revenue targets. • Design and optimize the…
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- Tailor your CV headline to match "Commercial Manager" and feature measurable achievements in the top third of your resume.
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Readiness Checklist
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- Availability for work in العاشر من رمضان or remote if specified
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