Ideal Standard International Egypt
Copy & Content writer
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Job Description
- Write clear, engaging, and persuasive copy and long-form content in both Arabic and English across digital and print touchpoints, including websites, blogs, email campaigns, social media, and advertisements.
- Develop and execute SEO-optimized content strategies to write articles, landing pages, and web copy that rank well and drive organic search traffic.
- Collaborate with stakeholders to ensure cohesive messaging and localized storytelling across all platforms.
- Research to understand the target audience, brand, and product, ensuring content resonates with customer needs and preferences in both regional and global contexts.
- Develop and maintain a consistent brand voice, tone, and editorial standard across all bilingual copy and content.
- Create compelling headlines, taglines, and calls to action that drive conversions, click-through rates, and audience engagement.
- Edit, proofread, and localize copy in both Arabic and English for accuracy, grammar, cultural nuance, and strict adherence to brand guidelines.
- Stay updated on search engine algorithm updates, content trends, and competitor messaging to keep our content relevant and impactful.
- Manage multiple projects, content calendars, and deadlines in a fast-paced environment.
- Present creative copy concepts to stakeholders and incorporate feedback effectively.
Requirements & Qualifications
- Bachelor’s degree in Mass Communication, Marketing, or a related fi eld.
- Minimum of 3 years of professional copywriting and content writing experience, preferably in a marketing or advertising agency.
- Bilingual profi ciency with native/fl uent Arabic and a minimum of C1-level profi ciency in English.
- Proven portfolio showcasing diverse bilingual copywriting, long-form content, and creative campaigns across digital and print channels.
- Strong understanding of on-page SEO best practices, keyword research tools, and writing content tailored for search engine visibility.
- Familiarity with digital marketing channels, including social media platforms, email marketing funnels, and web content strategy.
- Flawless grammar, editing, transcreation, and proofreading skills in both languages.
- Ability to adapt quickly to feedback and refi ne copy to meet strategic stakeholder expectations.
EGjobank Analysis
Quick Role Summary
Opportunity as "Copy & Content writer" at Misr Elkheir Foundation located in المقطم on a Full-Time basis, suited for Fresh Graduate candidates, within Marketing & Sales. Key details from listing: • Write clear, engaging, and persuasive copy and long-form content in both Arabic and English across digital and print touchpoints, including websites, blogs,…
The Egyptian Job Bank editorial team prepares curated overviews and actionable application guidance for every listing, preserving official employer details.
Application Tips
- Tailor your CV headline to match "Copy & Content writer" and feature measurable achievements in the top third of your resume.
- Customize your cover note for المقطم: explain why this location and work arrangement suit your availability and how you add value to the team.
- Highlight relevant practical experience, key responsibilities, and specific business impact.
- Showcase practical projects, accredited certifications, and strong language skills to complement experience.
- After applying, monitor your status from your dashboard and stay prepared for an interview invitation.
Readiness Checklist
- Updated CV in standard PDF format with a professional filename
- Skills aligned with the stated role requirements
- Availability for work in المقطم or remote if specified
- Measurable achievement examples prepared for interview talking points
- Egyptian Job Bank candidate profile ready for application tracking
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