Digital Marketing Specialist

Campaign Planning & ExecutionDevelop and execute integrated digital marketing campaigns across SEM, email, social media, and display advertising.Manage the end-to-end execution of Digital campaigns in alignment with brand guidelines.Coordinate with creative and content teams to produce compelling digital assets and copy.

Social Media & Content ManagementManage and grow the company's presence across social media platforms (LinkedIn, Instagram, Facebook, YouTube, and others).Develop monthly content calendars and ensure consistent posting schedules.Monitor social media trends, community engagement, and respond to audience interactions.

Paid MediaPlan, manage, and optimize Google Ads, Meta Ads, and other PPC campaigns with a focus on ROI.Monitor ad spend, bidding strategies, and budget allocation to maximize performance.

Analytics & ReportingTrack, analyze, and report on KPIs across all digital channels using tools such as Google Analytics, Meta Business Suite, and similar platforms.Prepare monthly and quarterly performance reports with actionable insights and recommendations.Use data to continuously optimize campaigns and improve conversion rates.

Brand & Trade Marketing SupportSupport trade marketing initiatives including product launches, dealer activations, and point-of-sale materials.Coordinate with sales teams to align digital activities with commercial objectives and go-to-market strategies.Assist in managing agency and vendor relationships, ensuring quality deliverables on time and within budget.

EducationBachelor's degree in Marketing, Communications, Business, or a related field.

Experience3–5 years of hands-on experience in digital marketing, preferably in a B2B or B2C brand environment.Proven track record of managing successful paid and organic digital campaigns.Experience in the building materials, construction, security products, or FMCG sectors is a plus.

Technical SkillsProficiency in Google Analytics, Google Ads, Meta Business Manager, and email marketing tools (Mailchimp, HubSpot, or similar).Experience with CMS platforms (WordPress or equivalent) is a plus.Familiarity with design tools (Canva, Adobe Creative Suite) for briefing and reviewing creative assets.

Soft SkillsStrong analytical mindset with the ability to translate data into actionable insights.Excellent written and verbal communication skills in Arabic and English.Highly organized with the ability to manage multiple projects simultaneously under tight deadlines.Collaborative team player with a proactive, self-starter attitude.