Al Massat Life Sciences Egypt

Head of Online Sales & Marketing

Al Massat Life Sciences Egypt
📍 الجيزة Full-Time 💼 Senior Level (6-8 yrs) 🕐 1d ago
👁️ 0 views
📋 0 applicants

Job Description

  • Develop and execute the company's online sales strategy to achieve sustainable revenue growth.
  • Drive profitable online growth by balancing revenue, marketing investment, operational costs, and gross margin.
  • Own monthly, quarterly, and annual online sales targets.
  • Build promotional calendars aligned with seasonal campaigns including Ramadan, Eid, Summer, Winter, White Friday, and Back-to-School.
  • Increase Average Order Value (AOV), Conversion Rate (CR), and Customer Lifetime Value (CLV).
  • Monitor sales performance and recommend commercial actions to maximize revenue.
  • Lead all digital marketing activities across Meta, Google, TikTok, Snapchat, and other digital channels.
  • Manage performance marketing budgets and optimize Return on Ad Spend (ROAS).
  • Monitor and improve Customer Acquisition Cost (CAC).
  • Develop customer acquisition, retention, and reactivation strategies.
  • Work closely with internal teams and external agencies to maximize campaign performance.
  • Develop and manage customer lifecycle marketing strategies.
  • Build automated Email, SMS, and WhatsApp customer journeys.
  • Improve repeat purchase rates and customer retention.
  • Manage loyalty and customer engagement initiatives.
  • Utilize customer segmentation to deliver personalized marketing campaigns.
  • Own website performance and customer experience.
  • Improve website conversion rate through continuous optimization (CRO).
  • Monitor customer behavior including:Bounce RateCart AbandonmentCheckout Drop-Off
  • Bounce Rate
  • Cart Abandonment
  • Checkout Drop-Off
  • Optimize website navigation, search functionality, product pages, and checkout process.
  • Ensure an excellent shopping experience across desktop and mobile platforms.
  • Manage online product assortment and digital merchandising.
  • Ensure accurate product information, pricing, and imagery.
  • Coordinate product launches and promotional campaigns.
  • Collaborate with Buying and Merchandising teams to maximize online sales performance.
  • Coordinate with Supply Chain, Warehouse, Customer Service, Logistics, and IT teams to ensure efficient order fulfillment.
  • Monitor order processing, shipping performance, returns, and customer satisfaction.
  • Improve delivery speed while reducing cancellations and operational issues.
  • Ensure payment gateways and online systems operate efficiently.
  • Monitor and analyze key business metrics including:Online RevenueGross Merchandise Value (GMV)Conversion Rate (CR)Return on Ad Spend (ROAS)Customer Acquisition Cost (CAC)Customer Lifetime Value (CLV)Average Order Value (AOV)Website Traffic
  • Online Revenue
  • Gross Merchandise Value (GMV)
  • Conversion Rate (CR)
  • Return on Ad Spend (ROAS)
  • Customer Acquisition Cost (CAC)
  • Customer Lifetime Value (CLV)
  • Average Order Value (AOV)
  • Website Traffic
  • Prepare regular business reports with actionable insights and recommendations.

Requirements & Qualifications

  • Bachelor's degree in Business Administration, Marketing, E-Commerce, or related field.
  • 8–12 years of experience in E-Commerce, Digital Growth, or Online Sales.
  • Minimum 3 years in a leadership role.
  • Experience in Fashion Retail, Apparel, Lifestyle, Beauty, or FMCG is highly preferred.
EGjobank Analysis

Quick Role Summary

Opportunity as "Head of Online Sales & Marketing" at Al Massat Life Sciences Egypt located in الجيزة on a Full-Time basis, suited for Senior Level candidates, within Marketing & Sales. Key details from listing: • Develop and execute the company's online sales strategy to achieve sustainable revenue growth. • Drive profitable online growth by balancing revenue,…

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