Marketing Team Leader

Develop and implement marketing strategies aligned with company goals.Lead, mentor, and manage the marketing team to achieve departmental KPIs.Plan, execute, and monitor online and offline marketing campaigns.Manage social media platforms, website content, and digital marketing activities.Coordinate with the sales team to support lead generation and customer acquisition.Conduct market research and competitor analysis to identify market trends and opportunities.Develop promotional materials, presentations, and marketing content.Manage relationships with external agencies, designers, printers, and vendors.Monitor campaign performance using analytics tools and prepare performance reports.Manage the marketing budget and ensure cost-effective campaign execution.Organize exhibitions, events, product launches, and promotional activities.Ensure brand consistency across all marketing channels and communications.Stay updated on industry trends and recommend innovative marketing strategies.Perform any other duties assigned by management.

EducationBachelor's degree in Marketing, Business Administration, Communications, or a related field.Marketing certifications (Google Ads, Meta Blueprint, HubSpot, Digital Marketing, etc.) are an advantage.Experience4–7 years of experience in marketing.Minimum 2 years of experience in a supervisory or team leadership role.Experience in both digital and traditional marketing.Experience in B2B marketing is preferred.Technical SkillsStrong knowledge of digital marketing, SEO, SEM, email marketing, and social media marketing.Experience with Google Analytics, Google Ads, and Meta Ads Manager.Familiarity with CRM systems.Proficiency in Microsoft Office (Excel, PowerPoint, Word).Experience with design tools such as Canva or Adobe Creative Suite is a plus.Knowledge of marketing automation tools is preferred.Soft SkillsStrong leadership and people management skills.Excellent communication and presentation skills.Strategic thinking and problem-solving ability.Project management and organizational skills.Analytical mindset with strong attention to detail.Creativity and innovation.Ability to work under pressure and meet deadlines.Strong negotiation and stakeholder management skills.Time management and multitasking abilities.