Media Buyer

Job Title: Senior Media Buyer______________Position SummaryAs a Media Buyer will be responsible for planning, executing, and optimizing digital marketing campaigns for Module StreamLine and Module Construction and generate qualified leads.______________

QualificationsBachelor's degree in Marketing, Business Administration, or a related field.Minimum 5 years of experience in Media BuyingStrong experience with Meta Ads Manager, Google Ads, Google Analytics 4.Strong analytical and reporting skills.Excellent communication, organization, and time management skills._____________Department: MarketingLocation: 6th of October City (On-site)Working Days: Sunday – ThursdayDays Off: Friday & Saturday______________Reporting ToMarketing ManagerEmployment TypeFull-Time/ onsite

Key ResponsibilitiesDevelop, launch, and manage paid advertising campaigns across Meta, Google Ads, LinkedIn, and TikTok.Optimize campaign performance to maximize ROI and reduce Cost per Lead (CPL).Conduct audience research, competitor analysis, and campaign A/B testing.Monitor campaign budgets and ensure efficient spending.Track conversions using Meta Pixel, Google Analytics 4 (GA4), Google Tag Manager, and Google Ads Conversion Tracking.Prepare weekly and monthly performance reports with recommendations for continuous improvement.Coordinate with the creative and content teams to develop high-performing marketing assets.Conduct keyword research and competitor analysis.Optimize website pages, metadata, internal linking, and content for search engines.Monitor keyword rankings, website traffic, and lead generation.Manage Google Search Console and Google Analytics reporting.KPIsAchieve target ROAS and ROI for paid campaigns.Reduce Cost per Lead (CPL) while maintaining lead quality.Increase qualified leads from digital channels.Deliver accurate weekly and monthly marketing reports.