Sales Supervisor – Retail / Wholesale / Large Grocery

Job Purpose3 supervise to lead a team of Sales Representatives in achieving sales, distribution, visibility, and collection targets across One for Retail, One for Wholesale, and One for Large Grocery channels.

The Sales Supervisor is responsible for maximizing market coverage, developing customer relationships, ensuring execution excellence, and driving profitable sales growth.

Key ResponsibilitiesSupervise, coach, and motivate Sales Representatives to achieve daily, weekly, and monthly sales objectives.Ensure achievement of sales, distribution, market coverage, and collection targets within the assigned territory.Every one of the three supervisor in his channel Develop strong relationships with retail outlets, wholesalers, and large grocery customers .Monitor market activities, competitor performance, pricing, promotions, and new product launches.Ensure proper product availability, shelf visibility, merchandising, and execution of promotional activities.Conduct regular market visits to monitor team performance and provide on-the-job coaching.Identify new business opportunities and expand the customer base.Review daily sales reports, route plans, and customer visit schedules.Monitor customer stock levels and coordinate replenishment with the supply chain team.Resolve customer complaints promptly and maintain high customer satisfaction.Ensure compliance with company sales policies, pricing, and credit procedures.Monitor collections and follow up on overdue payments according to company policy.Prepare periodic sales performance reports and recommend corrective actions.Support the launch of new products and trade marketing initiatives.Maintain accurate customer records and market intelligence.

Bachelor's degree in Business Administration, Commerce, Marketing, or a related discipline.Sales management or leadership training is an advantage.Experience Requirements5–8 years of experience in FMCG sales.Minimum 2–3 years of experience as a Sales Supervisor.Strong experience in Retail, Wholesale, and Large Grocery channels.Proven experience in leading and developing sales teams.Strong understanding of route-to-market strategies and distribution management.Required SkillsLeadership and team management.Sales planning and execution.Negotiation and communication skills.Customer relationship management.Market analysis and problem-solving.Coaching and performance management.Time management and organizational skills.Proficiency in Microsoft Office, especially Excel.Experience using CRM and sales reporting systems is preferred.