Senior Trade Marketing Specialist

Lead and execute channel marketing initiatives across Independent Retail (IR), Organized Retail (OR).

This role is responsible for driving visibility, brand compliance, in-store excellence, and campaign effectiveness premium positioning is consistently upheld across all touchpoints.

Key Responsibilities:

1.

Channel Strategy & PlanningDevelop and execute marketing plans tailored to each channel, aligned with sales & marketing objectives.Collaborate with sales and commercial teams to ensure marketing efforts directly support revenue and sell-out targets.

2.

On-Ground Marketing ExecutionImplement in-store campaigns, retail experiences, and seasonal activations across OR and IR partners.Manage end-to-end deployment of POSM materials, fixtures, signage, and digital assets.Ensure compliance with planograms, merchandising guidelines, and promotional displays.

3.

Visibility & POSM ManagementPlan, distribute, and monitor POSM and branded assets across retail doors.Oversee the lifecycle of in-store elements: installation, refresh, removal, and storage.Work with vendors and installers to maintain quality and on-time execution.Document trade visit findings with photos, notes, and audit scores.

4.

Channel Engagement & Retail ActivationCoordinate and lead retail-level activations, co-branded campaigns, launch events, and footfall-driving activities.

5.

Retail Audits & Quality ControlConduct regular audits of stores across channels to assess branding compliance, messaging consistency, and shopper experience.Identify visibility gaps and competitor presence; recommend improvement actions.

6.

Retail Staff EngagementPartner with the training team to deliver brand immersion and product sessions to retail sales staff.Build and nurture strong relationships with store managers and frontliners to foster brand advocacy.

7.

Digital & E-commerce IntegrationCoordinate with digital and ATL/BTL teams to integrate channel efforts into broader 360° campaigns.Ensure e-commerce platforms have rich content, optimized visuals, and consistent messaging during key campaigns.

8.

Budget & Performance ManagementManage channel-level marketing budgets and ensure efficient allocation toward high-ROI activities.Track key KPIs: campaign impact, footfall, compliance scores, staff engagement, and sell-through performance.Report regularly to senior stakeholders with data-driven insights and recommendations.

4–5 years of experience in retail/channel marketing, preferably in consumer electronics.Strong understanding of retail environments (OR, IR), shopper behavior, and omnichannel marketing.Communication SkillsPlanning & OrganizationTime Management