Digital Brand Manager (Laser Hair Removal)

1.

Lead Generation & Performance MarketingPlan and execute paid media campaigns across:Meta (Facebook & Instagram)Google AdsManage and optimize monthly ad budgetsScale campaigns while maintaining profitable cost per lead (CPL) and cost per acquisition (CPA)Allocate budgets across branches based on demand and capacity

2.

Creative Strategy & Content ProductionBuild and manage a high-output content engineDevelop weekly ad creatives including:Video ads (testimonials, before/after, educational, offers)Static ads and landing creativesContinuously test hooks, messaging, and formats to improve performance

3.

Offer DevelopmentDesign compelling, conversion-focused offers:Packages, bundles, seasonal campaignsCollaborate with operations team to align offers with capacity and pricing strategy

4.

Funnel OptimizationOptimize the full acquisition funnel:Ad → Lead → Booking → VisitImprove lead quality and conversion ratesCoordinate with call center and branch teams to ensure fast response and proper follow-up

5.

Data Analysis & ReportingTrack and report on:Leads per branchCost per lead (CPL)Cost per acquisition (CPA)Return on ad spend (ROAS)Identify underperforming campaigns and take corrective actionRun structured A/B tests and scale winning strategies

6.

Cross-Functional CoordinationWork closely with:Branch managersDoctors and front desk teamsContent creators and designersEnsure alignment between marketing efforts and on-ground executionKey KPIs:Number of qualified leads generated per weekCost per lead (CPL)Cost per acquisition (CPA)Conversion rate from lead to bookingRevenue generated from campaignsReturn on ad spend (ROAS)

3–6+ years experience in performance marketing / growth rolesProven track record managing paid campaigns (Meta & Google)Strong understanding of:FunnelsCustomer acquisitionConversion optimizationData-driven mindset with ability to analyze and act on performance metricsPreferred Experience in:Aesthetic clinicsBeauty industryFitness chains or multi-branch businessesExperience managing or producing ad creatives (especially video)