Lead generation

We are seeking a motivated and results-driven Lead generation officer to support the growth of CX (Customer Experience) and outsourcing solutions across enterprise and mid-market clients.

He will be responsible for prospecting, lead generation, and qualifying potential customers, working closely with the sales and presales teams to build a strong pipeline of opportunities.This role is ideal for someone with 2–3 years of B2B sales or lead generation experience, preferably in CX solutions, BPO, outsourcing, or technology services.⸻

Lead Generation & Prospecting

• Identify and research potential clients across target industries and markets.
• Generate new business opportunities through cold calling, LinkedIn outreach, email campaigns, and networking.
• Build and maintain a pipeline of qualified leads aligned with the company’s ICP.Lead Qualification
• Conduct initial discovery conversations to understand client needs, challenges, and decision processes.
• Qualify leads using structured frameworks (e.g., BANT, MEDDIC, or similar).
• Book qualified meetings for Account Executives and Presales teams.Pipeline Management
• Maintain accurate records of leads and activities in the CRM system.
• Track outreach performance and conversion metrics.
• Support sales campaigns and ABM initiatives targeting strategic accounts.Market & Client Insights
• Research market trends in Customer Experience (CX), BPO, and digital transformation services.
• Identify new vertical opportunities and potential partnerships.
• Provide feedback to the sales team on market needs and messaging effectiveness.

RequirementsExperience

• 2–3 years of experience in Sales Development, Lead Generation, or Inside Sales.
• Experience in CX solutions, outsourcing, BPO, contact center services, or technology services is preferred.
• Proven experience in cold outreach and pipeline generation.Skills
• Strong communication and relationship-building skills.
• Ability to confidently engage with decision-makers.
• Excellent research and prospecting skills.
• Experience using CRM systems and sales tools (LinkedIn Sales Navigator, Zoho.. etc)
• Highly organized with strong follow-up discipline.Education
• Bachelor’s degree in Business, Marketing, Communications, or related field is preferred.⸻Success Metrics (KPIs)
• Qualified meetings booked per month
• Opportunities generated for the sales pipeline
• Outreach activity metrics (calls, emails, LinkedIn outreach)
• Lead-to-opportunity conversion rate⸻

Preferred Qualifications

• Experience selling CX / Contact Center / BPO / Outsourcing services
• Exposure to enterprise or GCC markets
• Understanding of customer experience transformation, omnichannel support, and contact center technologies