عرفة جروب
W
Category Growth Lead
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0 applicants
Job Description
Category Ownership and Growth Planning:
- Own the performance and growth agenda for an assigned product category for supplements such as Women’s Health, Men’s Health & Sports, or Essentials & Family.
- Develop category growth plans covering revenue, awareness, trial, repeat purchase, and portfolio development.
- Monitor category performance and recommend actions to improve sales, visibility, and profitability.
- Act as the internal champion for assigned products and ensure the category receives the right level of focus and support.Commercial and Budget Responsibility:
- Manage category budget proposals and track usage against agreed plans.
- Recommend campaign priorities, media allocation, promotional initiatives, sampling plans, and activation needs.
- Track revenue, sell-through, AOV impact, promotional performance, and category profitability.
- Work closely with E-Commerce, Retail Execution, Finance, and Planning to ensure commercial targets are supported operationally.Marketing, Sampling and Activation Planning:
- Plan category-specific marketing initiatives across digital and on-ground channels in collaboration with the relevant execution teams.
- Develop campaign briefs for digital marketing, creative, influencer activity, sampling, and activation programs.
- Plan and advocate for category sampling and activations, ensuring clear objectives, product logic, and expected outcomes.
- Collaborate with Digital Marketing, Graphic Design, Retail Execution, and E-Commerce teams to ensure strong execution.Portfolio, Innovation, and Market Intelligence:
- Monitor market trends, competitors, customer feedback, and consumer needs within the assigned category.
- Recommend new product opportunities, SKU extensions, bundle concepts, and category innovation ideas.
- Support pricing, positioning, and claims discussions with relevant internal teams.
- Maintain updated benchmarks and category insights to support decision-making.Cross-Functional Coordination:
- Coordinate with Marketing, E-Commerce, Retail Execution, Supply Chain, Planning, Finance, Regulatory, and agencies.
- Ensure category plans are practical, aligned, and executable across all relevant channels.
- Drive fast follow-up, clear ownership, and structured reporting for category initiatives.
- 3-7 years of experience in FMCG, consumer health, supplements, beauty, food, wellness, or related consumercategories.
- Background in brand management, category management, trade marketing, commercial planning, or growth marketing is preferred.
- Strong analytical skills and comfort with sales, budget, and campaign performance data.
- Entrepreneurial mindset with strong ownership and ability to work in a fast-moving launch environment.
- Ability to influence cross-functional teams without heavy hierarchy.
- Good understanding of digital marketing, sampling, activations, promotions, and consumer behavior.
- Strong communication, presentation, and project management skills.
- High potential to grow into a future Category Manager / Brand Manager role.
Requirements & Qualifications
- 3-7 years of experience in FMCG, consumer health, supplements, beauty, food, wellness, or related consumercategories.
- Background in brand management, category management, trade marketing, commercial planning, or growth marketing is preferred.
- Strong analytical skills and comfort with sales, budget, and campaign performance data.
- Entrepreneurial mindset with strong ownership and ability to work in a fast-moving launch environment.
- Ability to influence cross-functional teams without heavy hierarchy.
- Good understanding of digital marketing, sampling, activations, promotions, and consumer behavior.
- Strong communication, presentation, and project management skills.
- High potential to grow into a future Category Manager / Brand Manager role.
EGjobank Analysis
Quick Role Summary
Opportunity as "Category Growth Lead" at WUZZUF jobs located in الزمالك on a Full-Time basis, suited for Senior Level candidates, within Marketing & Sales. Key details from listing: Category Ownership and Growth Planning: • Own the performance and growth agenda for an assigned product category for supplements such as Women’s Health, Men’s…
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