Category Growth Lead

Category Ownership and Growth Planning:

• Own the performance and growth agenda for an assigned product category for supplements such as Women’s Health, Men’s Health & Sports, or Essentials & Family.
• Develop category growth plans covering revenue, awareness, trial, repeat purchase, and portfolio development.
• Monitor category performance and recommend actions to improve sales, visibility, and profitability.
• Act as the internal champion for assigned products and ensure the category receives the right level of focus and support.Commercial and Budget Responsibility:
• Manage category budget proposals and track usage against agreed plans.
• Recommend campaign priorities, media allocation, promotional initiatives, sampling plans, and activation needs.
• Track revenue, sell-through, AOV impact, promotional performance, and category profitability.
• Work closely with E-Commerce, Retail Execution, Finance, and Planning to ensure commercial targets are supported operationally.Marketing, Sampling and Activation Planning:
• Plan category-specific marketing initiatives across digital and on-ground channels in collaboration with the relevant execution teams.
• Develop campaign briefs for digital marketing, creative, influencer activity, sampling, and activation programs.
• Plan and advocate for category sampling and activations, ensuring clear objectives, product logic, and expected outcomes.
• Collaborate with Digital Marketing, Graphic Design, Retail Execution, and E-Commerce teams to ensure strong execution.Portfolio, Innovation, and Market Intelligence:
• Monitor market trends, competitors, customer feedback, and consumer needs within the assigned category.
• Recommend new product opportunities, SKU extensions, bundle concepts, and category innovation ideas.
• Support pricing, positioning, and claims discussions with relevant internal teams.
• Maintain updated benchmarks and category insights to support decision-making.Cross-Functional Coordination:
• Coordinate with Marketing, E-Commerce, Retail Execution, Supply Chain, Planning, Finance, Regulatory, and agencies.
• Ensure category plans are practical, aligned, and executable across all relevant channels.
• Drive fast follow-up, clear ownership, and structured reporting for category initiatives.
• 3-7 years of experience in FMCG, consumer health, supplements, beauty, food, wellness, or related consumercategories.
• Background in brand management, category management, trade marketing, commercial planning, or growth marketing is preferred.
• Strong analytical skills and comfort with sales, budget, and campaign performance data.
• Entrepreneurial mindset with strong ownership and ability to work in a fast-moving launch environment.
• Ability to influence cross-functional teams without heavy hierarchy.
• Good understanding of digital marketing, sampling, activations, promotions, and consumer behavior.
• Strong communication, presentation, and project management skills.
• High potential to grow into a future Category Manager / Brand Manager role.