Riyada
Performance Marketing & Media Buying Lead
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Job Description
- Own the overallPerformance Marketing & Paid Media strategyin alignment with company objectives.
- Develop customer acquisition strategies across the full marketing funnel.
- Define channel strategies acrossMeta, Google, TikTok, LinkedIn, and other relevant advertising platforms.
- Identify opportunities to increase acquisition, revenue, and marketing efficiency.
- Develop short-term and long-term paid acquisition plans.
- Establish clear performance targets and KPIs for all paid media activities.
- Continuously evaluate new channels, audiences, technologies, and acquisition opportunities.
- Own the planning, setup, launch, optimization, and scaling of paid advertising campaigns.
- Set up, launch, monitor, and optimize campaigns acrossMeta Ads, Google Ads, TikTok Ads, LinkedIn Ads, and other platforms.
- Manage and optimize advertising accounts across relevant platforms.
- Develop audience targeting, segmentation, retargeting, and lookalike strategies.
- Manage campaign budgets and ensure efficient allocation of spend.
- Conduct continuousA/B testingacross creatives, audiences, offers, placements, landing pages, and bidding strategies.
- Identify underperforming campaigns and implement corrective actions.
- Scale successful campaigns while maintaining target CPA, CAC, ROAS, and profitability.
- Ensure campaigns follow platform policies and best practices.
- Own the company's paid media budget and recommend allocation across channels and campaigns.
- Monitor daily, weekly, and monthly advertising spend.
- Forecast expected leads, customers, revenue, CAC, and ROAS based on budget allocation.
- Make data-driven decisions regarding increasing, reducing, or reallocating media spend.
- Ensure marketing investment generates measurable business value.
- Connect advertising performance with actualsales and revenue, rather than relying only on platform metrics.
- Monitor and analyze key performance indicators including:ROASROICACCPACPLCTRCPCCPMConversion RateRevenueCustomer Acquisition Cost
- ROAS
- ROI
- CAC
- CPA
- CPL
- CTR
- CPC
- CPM
- Conversion Rate
- Revenue
- Customer Acquisition Cost
- Identify performance trends, opportunities, and issues.
- Build and maintain performance dashboards and reporting frameworks.
- Analyze campaign, audience, creative, and funnel performance.
- Turn data into actionable recommendations for business growth.
- Develop a structured testing and optimization framework.
- Ensure accurate tracking and attribution across all paid media channels.
- Manage and monitor:GA4Google Tag ManagerMeta PixelMeta Conversion APIGoogle Ads conversion trackingUTM trackingOther relevant analytics and attribution tools
- GA4
- Google Tag Manager
- Meta Pixel
- Meta Conversion API
- Google Ads conversion tracking
- UTM tracking
- Other relevant analytics and attribution tools
- Work with technical teams when tracking or attribution issues arise.
- Ensure campaign data is reliable enough to support business decisions.
- Work closely with the Creative and Content teams to develop high-performing advertising concepts.
- Translate performance data into clear creative recommendations.
- Identify which messages, offers, formats, and creatives drive the strongest results.
- Collaborate on landing-page and conversion-rate optimization.
- Work with Sales and CRM teams to understand lead quality, customer conversion, and revenue performance.
- Ensure the complete acquisition funnel is continuously optimized.
- Provide regular performance reports to company management.
- Present campaign results, key insights, challenges, and growth opportunities.
- Provide recommendations for budget allocation and future marketing strategy.
- Develop monthly and quarterly performance forecasts.
- Take ownership of performance outcomes and communicate risks and opportunities proactively.
- Support management in making strategic decisions related to customer acquisition and marketing investment.
- Monitor competitors' advertising activities, offers, messaging, and acquisition strategies.
- Stay up to date with changes in advertising platforms and industry trends.
- Research new media channels, tools, technologies, and growth opportunities.
- Identify opportunities to gain a competitive advantage through paid acquisition.
- Revenue generated through paid media
- ROAS / ROI
- Customer Acquisition Cost (CAC)
- Cost per Acquisition (CPA)
- Cost per Lead (CPL)
- Conversion Rate
- Qualified lead volume and quality
- Marketing budget efficiency
- Growth in customer acquisition
- Scalability of paid campaigns
- Contribution of paid media to overall company growth
Requirements & Qualifications
- 4-6 years of experience inPerformance Marketing, Paid Media, or Media Buying.
- Strong hands-on experience withMeta Ads and Google Ads.
- Experience managing and scaling paid advertising campaigns.
- Strong understanding of performance marketing funnels and customer acquisition.
- Proven experience managing significant advertising budgets.
- Strong analytical and data interpretation skills.
- Experience with campaign testing, optimization, and scaling.
- Strong understanding of attribution, conversion tracking, and marketing analytics.
- Experience with GA4, Google Tag Manager, Meta Pixel, and Conversion API.
- Strong Excel/Google Sheets skills.
- Ability to connect media performance with actual sales and revenue.
- Strong communication and presentation skills.
- Ability to work independently and take full ownership of the function.
- Strong commercial mindset with a focus on measurable business results.
- Set the performance strategy.
- Challenge and guide media buyers.
- Review and improve campaign strategies.
- Make data-driven budget decisions.
- Identify why performance is improving or declining.
- Coach team members and raise their performance level.
- Communicate results and recommendations clearly to senior management.
- Take ownership of the team's overall business results.
EGjobank Analysis
Quick Role Summary
Opportunity as "Performance Marketing & Media Buying Lead" at elbaraka located in القاهرة on a Full-Time basis, suited for Senior Level candidates, within Marketing & Sales. Key details from listing: • Own the overallPerformance Marketing & Paid Media strategyin alignment with company objectives. • Develop customer acquisition strategies across the full…
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- Tailor your CV headline to match "Performance Marketing & Media Buying Lead" and feature measurable achievements in the top third of your resume.
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Readiness Checklist
- Updated CV in standard PDF format with a professional filename
- Skills aligned with the stated role requirements
- Availability for work in القاهرة or remote if specified
- Measurable achievement examples prepared for interview talking points
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