Performance Marketing & Media Buying Lead

elbaraka

📍 القاهرة دوام كامل 💼 خبير (٦-٨ سنوات) 🕐 منذ 15 ساعة

👁️ 0 مشاهدة

📋 0 متقدم

الوصف الوظيفي

Own the overallPerformance Marketing & Paid Media strategyin alignment with company objectives.
Develop customer acquisition strategies across the full marketing funnel.
Define channel strategies acrossMeta, Google, TikTok, LinkedIn, and other relevant advertising platforms.
Identify opportunities to increase acquisition, revenue, and marketing efficiency.
Develop short-term and long-term paid acquisition plans.
Establish clear performance targets and KPIs for all paid media activities.
Continuously evaluate new channels, audiences, technologies, and acquisition opportunities.
Own the planning, setup, launch, optimization, and scaling of paid advertising campaigns.
Set up, launch, monitor, and optimize campaigns acrossMeta Ads, Google Ads, TikTok Ads, LinkedIn Ads, and other platforms.
Manage and optimize advertising accounts across relevant platforms.
Develop audience targeting, segmentation, retargeting, and lookalike strategies.
Manage campaign budgets and ensure efficient allocation of spend.
Conduct continuousA/B testingacross creatives, audiences, offers, placements, landing pages, and bidding strategies.
Identify underperforming campaigns and implement corrective actions.
Scale successful campaigns while maintaining target CPA, CAC, ROAS, and profitability.
Ensure campaigns follow platform policies and best practices.
Own the company's paid media budget and recommend allocation across channels and campaigns.
Monitor daily, weekly, and monthly advertising spend.
Forecast expected leads, customers, revenue, CAC, and ROAS based on budget allocation.
Make data-driven decisions regarding increasing, reducing, or reallocating media spend.
Ensure marketing investment generates measurable business value.
Connect advertising performance with actualsales and revenue, rather than relying only on platform metrics.
Monitor and analyze key performance indicators including:ROASROICACCPACPLCTRCPCCPMConversion RateRevenueCustomer Acquisition Cost
ROAS
ROI
CAC
CPA
CPL
CTR
CPC
CPM
Conversion Rate
Revenue
Customer Acquisition Cost
Identify performance trends, opportunities, and issues.
Build and maintain performance dashboards and reporting frameworks.
Analyze campaign, audience, creative, and funnel performance.
Turn data into actionable recommendations for business growth.
Develop a structured testing and optimization framework.
Ensure accurate tracking and attribution across all paid media channels.
Manage and monitor:GA4Google Tag ManagerMeta PixelMeta Conversion APIGoogle Ads conversion trackingUTM trackingOther relevant analytics and attribution tools
GA4
Google Tag Manager
Meta Pixel
Meta Conversion API
Google Ads conversion tracking
UTM tracking
Other relevant analytics and attribution tools
Work with technical teams when tracking or attribution issues arise.
Ensure campaign data is reliable enough to support business decisions.
Work closely with the Creative and Content teams to develop high-performing advertising concepts.
Translate performance data into clear creative recommendations.
Identify which messages, offers, formats, and creatives drive the strongest results.
Collaborate on landing-page and conversion-rate optimization.
Work with Sales and CRM teams to understand lead quality, customer conversion, and revenue performance.
Ensure the complete acquisition funnel is continuously optimized.
Provide regular performance reports to company management.
Present campaign results, key insights, challenges, and growth opportunities.
Provide recommendations for budget allocation and future marketing strategy.
Develop monthly and quarterly performance forecasts.
Take ownership of performance outcomes and communicate risks and opportunities proactively.
Support management in making strategic decisions related to customer acquisition and marketing investment.
Monitor competitors' advertising activities, offers, messaging, and acquisition strategies.
Stay up to date with changes in advertising platforms and industry trends.
Research new media channels, tools, technologies, and growth opportunities.
Identify opportunities to gain a competitive advantage through paid acquisition.
Revenue generated through paid media
ROAS / ROI
Customer Acquisition Cost (CAC)
Cost per Acquisition (CPA)
Cost per Lead (CPL)
Conversion Rate
Qualified lead volume and quality
Marketing budget efficiency
Growth in customer acquisition
Scalability of paid campaigns
Contribution of paid media to overall company growth

المتطلبات والشروط

4-6 years of experience inPerformance Marketing, Paid Media, or Media Buying.
Strong hands-on experience withMeta Ads and Google Ads.
Experience managing and scaling paid advertising campaigns.
Strong understanding of performance marketing funnels and customer acquisition.
Proven experience managing significant advertising budgets.
Strong analytical and data interpretation skills.
Experience with campaign testing, optimization, and scaling.
Strong understanding of attribution, conversion tracking, and marketing analytics.
Experience with GA4, Google Tag Manager, Meta Pixel, and Conversion API.
Strong Excel/Google Sheets skills.
Ability to connect media performance with actual sales and revenue.
Strong communication and presentation skills.
Ability to work independently and take full ownership of the function.
Strong commercial mindset with a focus on measurable business results.
Set the performance strategy.
Challenge and guide media buyers.
Review and improve campaign strategies.
Make data-driven budget decisions.
Identify why performance is improving or declining.
Coach team members and raise their performance level.
Communicate results and recommendations clearly to senior management.
Take ownership of the team's overall business results.

تحليل بنك الوظائف المصري

ملخص سريع قبل التقديم

فرصة عمل كـ«Performance Marketing & Media Buying Lead» لدى elbaraka في القاهرة بنظام دوام كامل، مناسبة لمستوى خبير، ضمن مجال تسويق ومبيعات. من أبرز ما ورد في الإعلان: • Own the overallPerformance Marketing & Paid Media strategyin alignment with company objectives. • Develop customer acquisition strategies across the full…

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