Brand Manager

Responsible for developing plans and executing projects that support the short and long term marketing strategyWorks with insights from research results, production department, Sales, and Finance to ensure the brand remains relevant to consumer and that all initiatives support brand promise/essenceManages the relation with outside vendors related to the brandConduct thorough analysis of the brand KPIs and performanceParticipates in brand strategy discussions and in setting clear consumer relevant offeringsShare in setting the required marketing budgetShare in setting the sales forecast and financials of the brandMonitor performance against plan periodically and suggest and implement corrective actions if neededCollaborates effectively with sales team in monitoring the trade activities- conduct regular trade visits and adjust brand tactics accordinglyPeriodic monitoring of the brand mix and pricing, and recommending/implementing changes as appropriateClose follow up on brand profitability – recommending profit enhancement measures if needed (ex.

Cost saving initiatives, distribution efficiencies etc.)Effective usage of market research to asses current and potential market opportunitiesOn-going competitor analysis to identify opportunities/threats and act accordinglyReviews channel and customer-specific point-of-purchase trade plans and provides feedback on consistency with marketing plan

College Degree – Preferably (but not confined to) management degrees.MBA is a plusMinimum 5 years’ experience

• Preferably in FMCGs, multinational organizationsDemonstrates good understanding of the concept of brand positioning and a proven track record for execution of brand activities in line with its positioningLocated in Savola HQ District 5 MarakezJob-specific Skills:Good analytical skills, ability to deal with numbers and chartsStrong communication skillsAbility to prepare effective and well prepared presentations and share them before audienceMulti- Tasking.

Ability to manage time effectivelyWorks independently with self-discipline- minimum supervisionFlexibility in conducting trade visits and doing business trips inside the country and abroadComplete mastering of basic computer office programs (Excel, Power point, Word)