Marketing Lead

Develop and execute the annual marketing strategy aligned with company growth objectives.Build and implement marketing plans that support vehicle imports, automotive trading activities, partnerships, and new service launches.Identify market opportunities, customer segments, and competitive positioning strategies.Define marketing KPIs and establish measurement frameworks across all marketing channels.Maintain and strengthen the Motolinkers brand identity and market presence.Plan and execute integrated marketing campaigns across digital and offline channels.Manage social media, content marketing, paid advertising, email marketing, events, and partnership initiatives.Coordinate campaign timelines, budgets, deliverables, and performance tracking.Ensure marketing initiatives consistently generate qualified leads and support sales objectives.Monitor campaign performance and optimize activities based on data and insights.Manage external agencies, freelancers, and creative vendors including designers, videographers, photographers, media buyers, and content creators.Develop creative briefs and review marketing assets to ensure quality and brand consistency.Manage marketing budgets and ensure effective allocation of spending across channels and projects.Track marketing ROI and provide regular reports on lead generation, conversion rates, audience growth, and campaign performance.Monitor industry trends, market developments, and competitor activities.Collaborate closely with sales, operations, customer service, and leadership teams to support business objectives.Support vehicle launches, promotional campaigns, strategic partnerships, and industry events.

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.Minimum 5 years of experience in Marketing.Minimum 2 years of experience in a senior, managerial, or leadership marketing role.Proven experience developing and executing integrated marketing campaigns.Experience managing agencies, freelancers, and outsourced creative teams.Strong understanding of digital marketing, lead generation, customer acquisition, and brand management.Hands-on experience with Meta Ads Manager, Google Ads, and Google Analytics.Experience using CRM systems, marketing automation platforms, and social media management tools.Strong analytical skills with the ability to interpret marketing data and optimize performance.Experience tracking KPIs, measuring campaign effectiveness, and reporting on marketing ROI.Excellent project management and organizational skills.Strong communication, presentation, and stakeholder management skills.Ability to manage multiple projects, vendors, and deadlines simultaneously.Experience in Automotive, Vehicle Import & Export, Automotive Distribution, Mobility Services, Luxury Consumer Products, or B2B Trading industries is preferred.Knowledge of automotive customer journeys, vehicle purchasing behavior, and dealership/importer marketing models is a strong advantage.Professional certifications such as Google Analytics, Google Ads, Meta Media Buying, HubSpot Marketing, PMP, or CAPM are considered a plus.Proficiency in English and Arabic is preferred.