Marketing Manager - Real Estate

About UsWe are a real estate broker.

We serve real estate investors - people developing new homes, buying and improving homes, looking for rental properties and other types of real estate operators.

The RoleWe're looking for a Marketing Manager who can take full ownership of our marketing function and run with it.

This is not a coordinator role, we need someone who can think strategically, execute independently, and consistently put us in front of real estate investors.

You'll manage our social media presence, build and run email drip campaigns, and develop content that speaks directly to our audience.

The CEO is stepping back from day-to-day marketing, so this person needs to be self-directed and comfortable owning results.

What You'll OwnManage and grow FAI's presence on Facebook, Instagram, and LinkedIn, both organic and paidBuild, manage, and optimize email drip campaigns to nurture prospects and stay top-of-mind with active leadsDevelop a consistent content calendar that speaks to real estate investors (fix-and-flip, new construction, bridge scenarios)Create or coordinate content: short-form posts, deal highlights, educational content, and market commentaryTrack and report on key metrics: engagement, open rates, lead quality, and campaign performanceIdentify new channels and opportunities to reach real estate investorsCoordinate with leadership on messaging, deal flow updates, and company announcements What We're Looking For3–7 years of experience in marketing, ideally in financial services, real estate, or B2BHands-on experience with email marketing platformsSolid grasp of Meta Business Suite, organic and paidLinkedIn content strategy experience, particularly for B2B or professional audiencesStrong copywriting skills, you can write like a person, not a press releaseComfortable working independently in a lean, fast-moving environmentAbility to pick up industry terminology quickly.

You don't need to be a real estate expert on day one, but you need to learn fastAnalytical mindset, you track what's working and adjust accordingly Nice to HavePrior experience marketing to real estate investors, finance, or banking spaceFamiliarity with CRM systems and lead pipeline managementBasic graphic design skills (Canva, Adobe, or similar)Experience with paid social advertising What We OfferRemote-friendly, flexible work environmentDirect access to leadership… no bureaucracy, no layersReal ownership of a marketing function at a growing niche lenderOpportunity to grow with the company as we scale

Bachelor's degree in Marketing, Communications, Business, or a related field — or equivalent hands-on experience3–7 years of proven marketing experience, preferably in financial services, real estate, or B2BDemonstrated experience managing social media accounts in a professional capacity (Facebook, Instagram, LinkedIn)Experience building and managing email drip campaigns and marketing automation workflowsProficiency with at least one email marketing / CRM platformStrong written communication skills, ability to craft clear, compelling copy for different audiences and platformsComfortable working remotely and independentlyHighly organized with the ability to manage a content calendar and meet deadlines consistentlyBasic analytical skills, able to read campaign data, identify trends, and adjust strategy accordingly