Performance Marketing Manager – Solar Lead Generation (Meta, Google & AI)

About the RoleWe are a fast-growing U.S. residential solar company seeking an experienced Performance Marketing Manager to build and manage our complete digital lead generation system.

You will own the strategy, creation, optimization, and reporting for all paid advertising campaigns.Your goal is simple: generate high-quality homeowner leads and booked appointments at the lowest possible cost.

ResponsibilitiesBuild and manage Meta (Facebook & Instagram) advertising campaigns.Build and manage Google Search, Display, and YouTube campaigns.Create AI-generated video advertisements using tools such as Veo, Runway, Kling, Pika, or similar platforms.Write high-converting ad copy and headlines.Design or coordinate image and video creatives.Create landing pages and optimize conversion rates.Install and manage Meta Pixel, Google Analytics 4, Google Tag Manager, and conversion tracking.Perform weekly A/B testing on audiences, creatives, and landing pages.Manage remarketing campaigns.Monitor campaign performance and optimize cost per qualified lead.Deliver weekly reports with recommendations and action plans.

Required SkillsMeta Ads ManagerGoogle AdsGoogle Analytics 4Google Tag ManagerAI video creationCanva or Adobe Creative SuiteLanding page optimizationCopywritingPerformance marketingCRM experience (GoHighLevel preferred)Fluent EnglishPreferred ExperienceHome services (solar, roofing, HVAC, windows, remodeling)U.S. marketing experienceProven results generating qualified homeowner leadsKey Performance Indicators (KPIs)Cost per qualified leadCost per booked appointmentAppointment show rateConversion rateReturn on ad spend (ROAS)