Performance Marketing Specialist

Assist in managing and optimizing paid digital campaigns (Meta, Google, TikTok, etc.)Monitor daily campaign performance (ROAS, CPA, CTR, conversions) and flag issuesSupport in product-level promotions and online offers executionCoordinate with internal teams (content, design, E-comm) to ensure campaigns go live correctlyTrack website performance and user behavior using analytics tools (GA4, Meta Ads Manager, etc.)Prepare regular performance reports with insights and recommendationsSupport A/B testing for ads, landing pages, and creativesEnsure proper tracking and tagging (pixels, events, UTM parameters)Stay updated on e-commerce and digital trends

Basic knowledge of performance marketing platforms (Google Ads, Meta Ads)Familiarity with analytics tools (Google Analytics is a plus)Strong analytical mindset and attention to detailGood Excel/Google Sheets skillsAbility to work in a fast-paced environment